Deborah Taylor

Work History

Blue Cross Blue Shield of Massachusetts

03.2023 - 03.2025

As the UX lead for the reimagined native app (iOS and Android), I envisioned, designed and user tested the end-to-end flows and designs for create an account, recover your account, reset password and identify verification for the reimagined native app experience working with both internal product teams and a vendor.
Lead the enterprise UX strategy, design and ongoing user testing of customer preferences, member plan details and other personalized health touch points across the end-to-end member journey.
Ongoing Figma pattern library creation and updates for the internal MyBlue pattern library - components, patterns and icons.
Collaborated with multiple product teams using xD and Figma from early design through to guiding final designs to production working with development teams.

Amazon, International Seller’s Team, Seattle

08.2022 - 03.2023

As the UX designer for third party sellers in China and Europe, I managed user requirements through interviews and design thinking workshops, designed prototypes for user testing and collaborated on final designs and design system components in Figma with the development team.

State Farm Insurance, Atlanta, GA

06.2015 - 08.2022

As the UX designer for the native mobile team (iOS and Android), I collaborated with product, research and development teams to create and refine the full spectrum of claim self-service experiences for millions of customers. Projects: Vehicle rentals, digital same-day payment, document sharing, payment preferences, managing total loss claims, and roadside assistance.
Collaborate with the product team to develop and update the mobile roadmap and champion the design vision for the upcoming mobile initiatives.
Work alongside user research to identify areas in the customer’s claim journey that need more understanding.
Lead design development through the sprint lifecycle - from initial concepts through to final design deliverables.
Work closely with UX researchers to plan and conduct various user testing activities and incorporate feedback into design.
Present design concepts and prototypes to internal teams and clients for early feedback and refinement.

Career, Sports and Entertainment (CSE), Atlanta, GA

03.2013 - 06.2015

At CSE, Deborah provided design leadership for a broad range of e-commerce, media and social projects and campaigns.
Clients included: Turner Sports (NBA.com and NCAA), Cartoon Network, Atlanta Journal Constitution (AJC.com) AT&T Digital Life, Kellogg’s, Sonoma-Cutrer Winery, Aflac, Anheuser Busch and Southern Company.
Responsible for recommending design processes, timelines, budgets and deliverables for new digital projects.
Lead the assessment of client’s existing sites and applications for usefulness, usability, content and branding.
Lead stakeholder interviews, requirements gathering, focus groups and present findings to cross-functional teams and clients.
Facilitate user scenario planning sessions with both internal teams and clients.
Lead the development of UX briefs, personas, user journey and opportunity maps based on research and analytics.