DEBRA ATALIE SAENZ
Corpus Christi
Summary
Professional in behavioral health services with focus on achieving impactful results and driving growth. Known for strategic planning and execution, leading to successful market penetration and competitive positioning. Collaborative team player with strong ability to adapt to dynamic market conditions and deliver innovative solutions. Proficient in market research, strategic planning, and stakeholder engagement.
Overview
15
15
years of professional experience
Work History
Market Development Director
Oceans Behavioral Hospital
08.2020 - Current
- Continually maintained and improved hospital reputation and positive image in markets served.
- Market intelligence to inform strategic decisions related to inpatient and outpatient behavioral treatment.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Streamlined internal processes by implementing project management tools, reducing inefficiencies and improving overall productivity.
- Trained community liaison's on effective selling techniques tailored towards specific markets, leading to improved performance metrics.
Business Development Specialist
Palms Behavioral Health
11.2019 - 07.2020
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
- Secured high-value accounts through building rapport with key decision-makers, understanding their needs, and presenting customized solutions tailored to their requirements.
- Expanded client base by identifying and targeting new business opportunities through market research and analysis
- Provide trainings such as The Jason's Foundation, Crisis Intervention Training, Mental Health Awareness/Resources to law enforcement, educators, mental health clinicians, and community members
Director of Continuity of Care Services
Coastal Plains Integrated Health
10.2017 - 11.2019
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Track trends, recidivism, and collect data for Federal funding
- Conduct daily bed review with contract hospitals to determine medical necessity
- Provide Crisis Services Training to all newly employed staff and local law enforcement
- Close gaps with local law enforcement and hospitalization processes
- Chair of Quad County Community Resource Coordination Group
- Additional duties is oversight over these following departments TCOOMMI Program, PASRR/CPCC Centralized Screener Department, and Eligibility Specialists Team
TCOOMMI Program Director
Coastal Plains Integrated Health
09.2011 - 09.2017
- Guidance and oversight to the special needs diversionary programs that served both adult and youth offenders involved with community supervision
- Educate staff in criminogenic behavior and risk factors
- Collaborated strongly with TDCJ, TJJD, CJAD, as well as local law enforcement, county judges, and school districts
- Monitored program performance and ensured all TCOOMMI policies and procedures were met in their entirety
- Responsible for program expenditures and monthly/quarterly reporting
Case Manager I
Coastal Plains Integrated Health
05.2010 - 09.2011
- Fill out and maintain client-related paperwork, including federal- and state-mandated forms, client diagnostic records, and progress notes
- Educate patients in the development of skills or strategies to better assist them in managing their mental health symptoms
- Primary link to our patient and their communities resources
Education
Bachelor of Science - Criminology, Psychology, Sociology
Texas A&M University - Kingsville
Kingsville, TX05.2008
Skills
- Data-driven decision making
- Staff management
- Strategic planning
- Problem-solving aptitude
- Market trends analysis
- Effective communication
- Team leadership
- Client relationship management
Accomplishments
Intensive Outpatient Interim Director- Oceans Behavioral Hospital April 2024 to December 2024 Effectively created a therapeutic environment which drove client and staff retention.
Best of the Best 2024 Mental Health Outpatient Services in Corpus Christi TX.
Timeline
Market Development Director
Oceans Behavioral Hospital
08.2020 - Current
Business Development Specialist
Palms Behavioral Health
11.2019 - 07.2020
Director of Continuity of Care Services
Coastal Plains Integrated Health
10.2017 - 11.2019
TCOOMMI Program Director
Coastal Plains Integrated Health
09.2011 - 09.2017
Case Manager I
Coastal Plains Integrated Health
05.2010 - 09.2011
Bachelor of Science - Criminology, Psychology, Sociology
Texas A&M University - Kingsville
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