Deedra Buchanan
Everett,United States
Summary
Accomplished Merchandise Planner experienced in multichannel department/item forecasting and high sku management. Committed to delivering results, utilizing strategic data analysis to optimize sales and exceed financial targets. Motivated and proactive decision maker that identifies opportunities and challenges. Collaborates with Buying, Allocations and Product Development teams to curate seasonal assortments and review focus categories. Plans sales, inventory, and receipts by department/class, joining with cross functional teams to support company strategies.
Overview
25
25
years of professional experience
Work History
Omni Merchandise Planner/Home & Footwear
Tommy Bahama
Seattle, WA
08.2023 - Current
- Owner of Core and Seasonal Home/Footwear buys, accounting for $37M in sales for 2024, increasing sales 6.1% YoY, and lowering liquidations in Home by -$900K and increased turn +4%
- Collaborates with Merchant on seasonal item life cycle, marketing, store visual, and eComm presence that aligns with sales and receipt plans
- Creates and maintains product assortment grid and all buy quantities, utilizing a 3-year trend/item analysis in relation to season, category, store/guest attributes, and sales
- Owner of DTG Dropship strategy, working directly with branded vendors in Footwear, and licensees and distributors of all Beach, Personal Fragrance and Bedding/Bath
- Identifies risks and opportunities, providing resolutions to optimize business strategies, teaming with Outlet partners in item exits
- Effectively communicates KPI's (turn, gross margin, liquidations and stock to sales) to cross functional teams
Demand Planner
Tommy Bahama
Seattle, WA
08.2022 - 08.2023
- Partnered with Production and Sourcing to deliver timely purchase orders and meet MOQ's
- Managed multi-sku Stock Core programs within Women's Knits for FLS and Wholesale accounts, creating and monitoring inventory and demand
- Responsible for item integrity, maintaining costs, retail, factory information and terms
- Worked closely with the Buying teams on orders and changes that supported their vision and sales goals
Demand Planner
Starbucks
Seattle, WA
05.2022 - 08.2022
- Formed forecast models based on sales and demand patterns for all Starbucks company and licensed US/Canada store
- Monitored high volume Packaged Goods and Gift Card division inventory across 30+ distribution centers
- Aligned with Sourcing to ensure supplier deliveries met the demand and forecast targets
Omni Merchandise Planner/Home & Swim
Tommy Bahama
Seattle, WA
08.2010 - 05.2022
- Achieved +27% increase YoY 2022 sales, totaling $66M, and +106% increase from 2020 to 2022
- Created annual forecasts for Core replenishment programs encompassing 150+ skus and accounted for 60% of total sales
- Analyzed weekly, monthly and seasonal sales trends to adjust product flow to uphold floorset directives
Assistant Buyer (Contractor)
Amazon
Seattle, WA
03.2010 - 08.2010
- Maintained all online item category merchandising and product detail (Lawn & Garden)
- Collaborated with vendors to secure item deliveries and online product content
Replenishment Buyer
Nordstrom
Seattle, WA
03.2007 - 09.2008
- Account manager of 10 branded Hosiery vendors, generating $78M in 2008
- Maintained purchase orders from execution to receipt, OTB reconciliation, and reporting financials to all counterparts
- Core inventory sku management and worked directly with vendors to ensure deliveries, including key seasonal and promotional time frames
Production Planner
Nordstrom Product Group
Seattle, WA
01.2000 - 03.2007
- Managed all private label department forecasts within Women's and Kids Hosiery
- Negotiated with 30 vendors on cost and quantity, monitoring packaging, ticketing and internal QA testing to meet NPG standards
- Presented product knowledge nationally and assisted in product launches
Education
Bachelor of Arts - Communications/Advertising
Washington State University
Pullman, WashingtonSkills
- Product Development Collaboration
- Merchandise Strategies
- Vendor Relations and Management
- Detail Oriented
- Organized
- Passion for product
- Proficient in FlexPLM, BI Analytics, Citrix Suite, JE Planning, Microsoft Office and Sharepoint
Timeline
Omni Merchandise Planner/Home & Footwear
Tommy Bahama
08.2023 - Current
Demand Planner
Tommy Bahama
08.2022 - 08.2023
Demand Planner
Starbucks
05.2022 - 08.2022
Omni Merchandise Planner/Home & Swim
Tommy Bahama
08.2010 - 05.2022
Assistant Buyer (Contractor)
Amazon
03.2010 - 08.2010
Replenishment Buyer
Nordstrom
03.2007 - 09.2008
Production Planner
Nordstrom Product Group
01.2000 - 03.2007
Bachelor of Arts - Communications/Advertising
Washington State University
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