Deekshitha Merlyn Paul
Worcester,MA
Summary
As a master's candidate in business analytics at Clark University, I leverage my analytical skills to solve complex business problems. With over five years of experience at Amazon and Target, I excel in data analysis, predictive analytics, and data visualization. My expertise includes improving data quality and delivering projects that enhance customer satisfaction and operational efficiency. Proficient in SQL, R, Python, Tableau, and Power BI, I am adept at translating data insights into strategic business decisions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Social Media Analyst
Clark university school of business
, Massachusetts
08.2024 - 12.2024
- Responsible for developing and executing social media strategies to increase engagement
- Analyze campaign performance using Google Analytics, to improve conversion rates
- Created content calendars aligned with university events, boosting reach by 35%
- Managed paid social campaigns, reducing CPC by 15% and increasing ROI by 20%
- Collaborated with cross-functional teams, driving a 20% increase in website traffic
- Promoted campus events digitally, enhancing attendance by 50%
Social Media Analyst
Clark University School of Business
, Massachusetts
12.2023 - 05.2024
- Developed and executed comprehensive social media strategies to enhance the group's online presence and engagement across various platforms
- Led a team as a social media handler by providing guidance, setting goals, and ensuring consistent, high-quality content creation and publication
- Utilized analytics tools to monitor performance metrics, assess campaign effectiveness, and adjust strategies to maximize reach and engagement
- Worked closely with internal teams to understand their goals and tailor social media campaigns to support broader business objectives and drive measurable results
Business Analyst
Massachusetts Small Business Development Center
Worcester, Massachusetts
12.2023 - 05.2024
- Spearhead social media strategy and execution
- Manage a team to enhance brand visibility and engagement across platforms, resulting in a 30% increase in follower base and a 25% boost in client inquiries
- Leveraging analytics tools to track performance metrics and refine strategies accordingly
- Provided expert consultation services to two small business clients (Belen’s Bakery & Crust Bakeshop) in Worcester, offering tailored guidance in areas including business planning, market analysis, and financial forecasting
- Conducted comprehensive business assessments & analysis, identifying growth opportunities and operational efficiencies for clients in diverse industries
- Facilitated workshops and training sessions on business development strategies, equipping clients with essential skills to navigate challenges and capitalize on market trends
Item Data Analyst
Target Corporation
Bangalore, India
11.2022 - 06.2023
- Led a team of 15 employees, managing SOP updates, work allocation, and quality checks, boosting team efficiency by 20%
- Analyzed data using Python, R, and Excel, increasing productivity by 10%
- Developed operational reports, improving reporting accuracy by 15%
- Conducted cohort analysis with product managers, reducing Time to Market by 8% for vendor onboarding
- Created root cause reports, increasing overall volumes by 5% and quality by 3%
- Analyzed Average Handling Time for 30 FTEs, enhancing task completion time by 12%
- Built a Tableau dashboard for real-time insights, speeding up decision-making by 12%
Catalog Specialist I
Amazon
Bangalore, India
10.2021 - 10.2022
- Assisted in data collection, cleaning, and preparation, boosting data accuracy by 25%
- Conducted headcount planning and resource allocation, achieving a 95% volume completion rate
- Acted as Team POC for 12 members, streamlining processes and saving 45 minutes of manual effort daily (0.3 FTEs)
- Trained 30+ associates on catalog defect resolution, increasing the defect resolution rate by 20%
- Collaborated with cross-functional teams to deliver data-driven recommendations, reducing process defects by 30%
- Monitored data quality and compliance, enhancing overall data reliability
Catalog Associate
Amazon
Bangalore, India
10.2017 - 10.2021
- Analyzed repetitive catalog defects, reducing fraudulent incidents by 15%
- Created Excel reports using VLOOKUP and charts, boosting reporting accuracy by 20%
- Managed team reports and quality samples, ensuring data integrity
- Provided data quality insights to stakeholders, enhancing fraud mitigation
- Streamlined reporting processes, increasing efficiency by 30%
- Automated data validation checks, cutting manual review time by 30%
- Built Tableau dashboards for real-time KPI tracking, reducing data retrieval time by 40%
- Conducted root cause analysis, reducing data errors by 18%
- Trained 20+ team members on data analysis, raising team proficiency by 25%
- Monitored data compliance, reducing risks by 15%
Education
Master of Science - Business Analytics
Clark University
Worcester, MA, USA05.2025
Skills
Python
- R Studio
- Tableau
- Power BI
- Microsoft Excel
- Microsoft PowerPoint
- Outlook
- Salesforce
- Visual Studio Code
- Jupyter Notebook
- Google analytics
- Data Analysis
- Data processing
- Data Modeling
- MySQL
- Statistical modeling
- Machine learning
- Regression analysis
- AB testing
- Waterfall
- Jira
Certification
- PCEP- Certified Entry-Level Python Programmer
- BCG's Data Science on Forage in simulation 1
- Beta Alpha Psi Member
- Google Analytics
- Google Ads App
- SEMrush Academy - Magnetic Content Strategy
- Social Media Marketing
- Search Trends and SEO Strategies
- Marketing Analytics
Projects
Unveiling Road Safety in New York, 10/01/23, 12/01/23, Leveraged Python to conduct a comprehensive analysis of factors contributing to road accidents, resulting in targeted safety initiatives. Efficiency Unwrapped: The Information Systems behind McDonald’s Success, 10/01/23, 12/01/23, This research analyzes McDonald's Transaction Processing System (TPS), identifying inefficiencies and recommending optimization strategies. Car Database Management System, 01/01/24, 05/01/24, Proficiently designed and implemented a robust relational database system tailored to meet the specific needs of a used car marketplace. Visualizing Global Terrorism, 01/01/24, 05/01/24, This project leverages Tableau's data visualization to analyze global terrorism trends and hotspots. Customer Segmentation for Marketing, 01/01/24, 05/01/24, This project aimed to identify distinct client groups within a target market and develop tailored marketing strategies for each segment using machine learning techniques.
Timeline
Social Media Analyst
Clark university school of business
08.2024 - 12.2024
Social Media Analyst
Clark University School of Business
12.2023 - 05.2024
Business Analyst
Massachusetts Small Business Development Center
12.2023 - 05.2024
Item Data Analyst
Target Corporation
11.2022 - 06.2023
Catalog Specialist I
Amazon
10.2021 - 10.2022
Catalog Associate
Amazon
10.2017 - 10.2021
Master of Science - Business Analytics
Clark University
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