Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

De’Johnna Booker

Newark,NJ

Summary

Agile and adaptable staff leader with stellar work history, motivational approach, and upbeat nature. Assistant store manager & operations leader with a strong foundation in cybersecurity, business operations, and team leadership. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling and extensive customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction. Enthusiastic management professional with demonstrated success supervising staff and building teams.

Seeking opportunities at the intersection of technology, operations, customer service, and people leadership.

Overview

9
9
years of professional experience

Work History

Assistant Store Manager

COACH Men's
Elizabeth, NJ
10.2025 - Current
  • Lead daily operations, staffing, inventory systems, and performance metrics
  • Analyze sales and labor data to identify trends and risks
  • Partner with Store Manager on business strategy and execution
  • Ensure data accuracy across inventory and operational systems

Assistant Store Manager

The North Face Inc.
Paramus, NJ
06.2025 - 10.2025
  • Analyzed sales reports and business trends to identify opportunities for growth and improvement.
  • Supported talent management through recruiting, onboarding, scheduling, and performance evaluations.
  • Delivered exceptional customer experiences by modeling strong service standards and resolving escalated customer concerns.
  • Supervised, trained, and coached associates, fostering a culture of high performance, teamwork, and accountability.
  • Oversaw daily store operations, ensuring compliance with company policies, brand standards, and operational excellence.
  • Monitored inventory levels, executed stock replenishment, and maintained accurate visual merchandising in alignment with brand guidelines.

Assistant Store Experience Leader (ASM)

YETI
Paramus, NJ
10.2024 - 06.2025
  • Drives store sales and profitability by leading effective operations and prioritizing the customer experience
  • Supports Store Manager with setting sales strategy and daily goals, delivering team communication, and executing community events
  • Executes product floor sets and merchandising direction aligned with brand strategy
  • Holistically owns division of responsibility including inventory and product processing, visual merchandising, and community events
  • Quickly learns how to use new technology and ability to adopt new processes to increase team engagement and productivity.
  • Provides exceptional customer experience and demonstrates ability to identify customer use case and convert YETI product knowledge to a sale
  • Leads by example in providing an exceptional customer experience
  • Communicates clearly and concisely with a variety of stakeholders and customers
  • Understands how to engage teams and support in developing critical skillsets to accelerate team sales performance
  • Inspires and motivates team to perform at an exceptional level and supports building strong team morale in the face of change and unexpected challenges
  • Promotes an inclusive and diverse store environment that encourages building trust and teamwork as the foundation.
  • Executed visual merchandising strategies to enhance store presentation and drive customer engagement.

Senior Quality Control Associate

The RealReal
Perth Amboy, NJ
09.2024 - 10.2024

• Led quality control team operations for luxury items including fine jewelry, high-end apparel, footwear, and handbags at The RealReal.

• Conducted daily reports and audits on associates to ensure product quality standards were met.

• Managed and trained associates to detect flaws in luxury items prior to sending off to second-hand buyers.

• Trained associates to package items for second-hand buyers

Senior Assistant Store Manager

Under Armour Inc.
Elizabeth, NJ
04.2023 - 05.2024
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Developed and managed employee schedules, balancing individual requests and requirements with business needs.
  • Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
  • Directed promotion and brand loyalty efforts to build direct relationships with customers.
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Generated repeat business through exceptional customer service with hands-on assistance and responded to customer concerns with friendly and knowledgeable service.
  • Mentored team members to enhance professional development and accountability in workplace.

Assistant Manager

Foot Locker Inc
Newark, NJ
03.2020 - 04.2023
  • Create positive and inclusive work environment
  • Deliver exceptional customer service
  • Run sales floor
  • Maintain collaborative team efforts
  • Coach and train sales associates and cashiers
  • Complete and file daily paperwork
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Set and enforced policies focused on increasing team productivity and strengthening operational efficiency.
  • Assessed job applications and made hiring recommendations to bring in top candidates for key vacancies.

[Full - Time] Sales Associate

Foot Locker Inc
Elizabeth, NJ
03.2019 - 03.2020
  • Lead team & staff on every shift
  • Open & close registers
  • Maintain top sales ranking every shift
  • Driving sales
  • Provided positive first impressions to welcome existing, new and potential customers.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Answered customer questions regarding sizing, accessories and proper care for merchandise.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Solved customer challenges by offering relevant products and services.

[Part - Time] Sales Associate

Foot Locker Inc
Elizabeth, NJ
03.2017 - 03.2019
  • Size customers for sports apparel and sneakers
  • Sale merchandise (Sneakers, apparel, shoe cleaners, hats, backpacks,etc.)
  • Prepared merchandise for sales floor by pricing or tagging.
  • Maintained customer satisfaction with quick and professional handling of product returns.
  • Achieved perfect attendance and on-time record.
  • Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.

Education

Associate’s Degree - Cyber Security

Essex County College
Newark, NJ
05.2024

High School Diploma -

Marion P. Thomas Charter School of Culinary And Performing Arts
Newark, NJ
06.2017

Skills

  • Team Leadership & Development
  • Operational Strategy & Execution
  • Cybersecurity Fundamentals
  • Data Accuracy & Reporting
  • Process Improvement
  • Inventory & POS Systems
  • Commercial Awareness
  • Scheduling and workforce planning
  • Upselling and cross-selling strategies
  • Inventory control and stock management
  • Project management skills
  • Communication
  • Organization
  • Creative
  • Learning

Additional Information

  • Diva DaVanna “School of Modeling & Etiquette” Runway boot camp panelist, 2025/ Content Curator Segment host and lead
  • Marion P. Thomas Charter School/ Women’s History Month (March 2025) Panelist/ Speaker for young women

Timeline

Assistant Store Manager

COACH Men's
10.2025 - Current

Assistant Store Manager

The North Face Inc.
06.2025 - 10.2025

Assistant Store Experience Leader (ASM)

YETI
10.2024 - 06.2025

Senior Quality Control Associate

The RealReal
09.2024 - 10.2024

Senior Assistant Store Manager

Under Armour Inc.
04.2023 - 05.2024

Assistant Manager

Foot Locker Inc
03.2020 - 04.2023

[Full - Time] Sales Associate

Foot Locker Inc
03.2019 - 03.2020

[Part - Time] Sales Associate

Foot Locker Inc
03.2017 - 03.2019

Associate’s Degree - Cyber Security

Essex County College

High School Diploma -

Marion P. Thomas Charter School of Culinary And Performing Arts
De’Johnna Booker