Delaney Johnson

Manage webinar program:

• Created a sustainable and repeatable webinar process that led to record registration, attendance, pipeline influence, and form submission rates (average of 30%)
• Built a strong follow up program for the webinar program that led to 13.8M in pipeline generated, 109M in pipeline influence, and 14.3M in closed won influence throughout 2022

Event management:

• Manage and execute tradeshows that generated 1.6M in pipeline, 9.1M in pipeline influence, and 1.6M in closed won influence in 2022
• Assume a leadership position in the planning and execution of Customer Summit that generates 740k in pipeline, 25M in pipeline influence, and 810k in closed won influence over two years
• Plan and manage the exhibit hall of Customer Summit, with over 15 sponsors, including communications, execution, and follow-up

Collaboration:

• Foster a strong partnership with the Business Development team that resulted in increased engagement with webinar, events, and field initiatives
• Lead a shadow program to learn skill sets across marketing functions

• Ensure an excellent customer experience and manage customer concerns throughout boat cruise
• Oversee meal service and tend bar ensuring consumption meets legal responsibility
• Work with the captain to maintain the safety of all passengers and vessel
• Return the boat to a stringent level of cleanliness

• Validated membership of patrons
• Ensured facilities were clean and in working order
• Created weekly staffing schedule

• Planned and executed event promotional activity
• Managed audio and visual productions
• Coordinated with facilities and event staff to ensure timing of promotions