Delanie McCullough

• Advised 1-10 customers simultaneously on gown selection and styling options, ensuring tailored recommendations that enhanced overall bridal experiences and maximized client satisfaction.
• Coordinated fittings and alterations with in-house seamstresses, streamlining the process to ensure gown event timelines and high customer expectations.
• Facilitated bridal parties' styling sessions by aligning accessory and gown selections with individual themes, optimizing ensemble cohesion and enriching the client experience.
• Introduced customers to loyalty program and new tux partnerships.
• Awarded most 5 star reviews in a month's span.
• Converted 100% of appointments to sales over a 4 week period.

• Created 100+ tech packs in PLM systems, including technical sketches, fit callouts, style numbers, colorways, and construction details.

• Consolidated seasonal design inspiration, fabric swatches, and color palettes to support cohesive collection development.

• Developed 5+ powerpoints showcasing seasonal design concepts, trend analysis, and market research for team reviews.

• Conducted competitor and trend research to inform design updates and align products with target consumer preferences.

• Produced 300+ technical and conceptual design sketches using Adobe Illustrator.

• Documented and analyzed 20+ fit sessions, incorporating fit comments and design revisions into technical documentation.

• Partnered with cross-functional teams across design, technical design, and product development to improve workflow efficiency and product execution.

• Researched seasonal color, pattern, and silhouette trends to support design development.
• Developed over 50 patterns, color palettes, and motifs from CAD designs for children's apparel collections.
• Created and revised over 100 technical sketches and mini body illustrations using Adobe Illustrator.
• Organized and maintained 10 inspiration boards in Miro, ensuring alignment with project objectives.
• Updated tech packs, bill of materials (BOMs), and technical sketches to reflect design modifications.
• Assisted with fit sessions by documenting feedback and revising design specifications for sample approvals.

• Described daily specials and over 15 different rotating drink options.
• Built and fostered customer relations into member partnerships.
• Coordinated creative solutions in short notices serving over 200 guests.
• Trained over 10 new employees and trusted with expansive menu knowledge.
• Implemented effective merchandising techniques for monthly promotions and high-margin menu items.