Delia Nelly Ojeda Gonzalez
Tacoma,WA
Summary
Creative professional with over 12 years of experience in fashion, leather goods, and community outreach. Founder of a successful leather goods and apparel brand, where I led product design, e-commerce strategy, and social media marketing for over a decade. Currently supporting the International Education Office at Pierce College by creating engaging digital content and communications to connect with a diverse student population. Experienced in teaching entrepreneurship to low-income children and Indigenous Mexican women, with a focus on empowering them through design and creativity. Bilingual in English and Spanish, passionate about using craft, education, and digital platforms to build inclusive, purpose-driven communities.
Overview
12
12
years of professional experience
Work History
Student Outreach Assistant
Pierce College Fort Steilacoom
07.2024 - Current
- Enhanced community engagement by organizing and executing outreach events and initiatives.
- Improved program effectiveness by conducting thorough research on target populations and tailoring outreach efforts accordingly.
- Increased event attendance by implementing targeted marketing strategies and utilizing effective communication channels.
- Conducted informative presentations at conferences, workshops, and other public forums to raise awareness about organization''s mission.
- Boosted organization visibility through effective social media management and promotional materials creation.
- Created engaging content for newsletters, websites, blogs, or print materials that effectively communicated program updates to target audiences.
- Collaborated with colleagues to develop innovative strategies for reaching hard-to-reach populations, increasing overall impact of outreach initiatives.
- Created engaging content for social media platforms.
Owner & Creative Director
Nelly O Designs
06.2014 - 09.2023
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Created engaging content for Pinterest, Facebook, Instagram and Tiktok.
- Design and Production of Leather Goods and Apparel
- Course Planner & Instructor – Leather Goods Making (In-House at Nelly O)
- Oversaw all aspects of the brand’s online sales platforms (Shopify, Etsy, etc.), including product uploads, descriptions, pricing, and inventory updates.
Marketing Assistant
Fashionbi
01.2013 - 07.2014
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
- Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
- Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Facilitated partnerships with influencers, expanding reach and enhancing brand reputation.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
- Managed website content updates, keeping information fresh and relevant for users.
Education
Associate of Arts - Business
Pierce College
Puyallup, WA06-2026
Bachelor of Science - Fashion Merchandising
Universidad Interamericana Para El Desarrollo
Guadalajara, Jalisco, Mexico. 08-2010
Skills
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Leadership skills
- Problem-solving abilities
- Multitasking
- Critical thinking
- Effective communication
- Organized and detail oriented
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Student Outreach Assistant
Pierce College Fort Steilacoom
07.2024 - Current
Owner & Creative Director
Nelly O Designs
06.2014 - 09.2023
Marketing Assistant
Fashionbi
01.2013 - 07.2014
Associate of Arts - Business
Pierce College
Bachelor of Science - Fashion Merchandising
Universidad Interamericana Para El Desarrollo
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