Denae Ayala
Bakersfield,CA
Summary
Ambitious Communications Specialist possessing strong public relations, communication and project management abilities. Excels in managing print communications and enforcing proactive media plans.
Overview
9
9
years of professional experience
Work History
Senior Communications Specialist
Service Employees International Union Local 99
Los Angeles, CA
04.2021 - Current
- Assist with execution of strategic communications plans across Local 99’s campaigns.
- Prepare members, officers, staff and allies to serve as union spokespersons.
- Write and distribute op eds, letters-to-the editor, press releases, statements and media advisories
- Develop and release web content, emails, and social media posts to ensure timeliness and message consistency
- Expanded our social media audience by 60% and increased engagement by at least 40%
- Participate in Local-wide mobilization efforts and political and policy campaigns, new member events, unit meetings, leadership conferences and other multi-team activities.
- Develop and design print projects and digital content
Cal State LA University Times - Staff Reporter
California State University, Los Angeles
Los Angeles, CA
01.2018 - 05.2020
- Used storytelling techniques to highlight key campus and community issues and engage our audience.
- Used social media outlets to connect directly with the public.
- Developed and pursued stories independently and for assignments, covering range of topics, including campus news, community news and sporting events
- Produced voice overs, voice-over sound-on-tape and reporter packages
- Posted daily content on the community news’ sections Instagram and Twitter accounts.
Multimedia Journalist
Taft College
Taft, CA
08.2015 - 05.2017
- Created multimedia packages, including written articles, photographs, and videos, that can be used in multimedia articles
- Wrote compelling articles that are suitable for both print and digital media
- Developed strong professional relationships with sources, fostering trust and credibility within the community.
Education
Bachelor of Arts - Television, Film & Media Studies
California State University - Los Angeles
Los Angeles, CA08.2020
Skills
- Familiarity with unions and advocacy groups
- Multimedia storytelling
- Social Media Management and Strategy
- Campaign Content Development
- Press Release Writing
- Digital Communications
Timeline
Senior Communications Specialist
Service Employees International Union Local 99
04.2021 - Current
Cal State LA University Times - Staff Reporter
California State University, Los Angeles
01.2018 - 05.2020
Multimedia Journalist
Taft College
08.2015 - 05.2017
Bachelor of Arts - Television, Film & Media Studies
California State University - Los Angeles