Denisa Pucean

As a member of the Enterprise Product Management team, I was in charge of:

• Security for Amazon Web Services (SAAS for AWS) - designed specifically for securing AWS EC2 environments.

• Sandbox Analyzer - powered by Bitdefender heuristics to identify zero-day threats before they can execute.

Responsibilities

• Define and maintain the product roadmap to reflect the product strategy, upcoming updates and major milestones
• Communicate the roadmap and any product updates to internal and external stakeholders, including customers and partners.
• Lead competitive analysis and market research to identify industry trends and growth opportunities ⦁ Work closely with the technical teams (engineering, QA, UX) in an Agile environment to ensure timely and budget-friendly delivery
• Coordinate project planning and sprint allocation with the engineering teams
• Draft internal product documentation covering technical and functional specifications, user stories, business cases
• Collaborate closely with marketing and sales team to identify use cases, customer pain points, and opportunities
• Coordinate with product marketing and PR teams to define the GTM strategy and oversee its end-to-end implementation
• Attend industry events (VMworld, Citrix Synergy, AWS Re:Invent) and engage with customers and prospects
• Support the strategic alliances (VMware, Citrix, AWS) and industry analyst relations teams with written content, presentations, and guidelines
• Collaborate with cross-functional teams, such as legal, customer support, technical writing, creatives, training, technologies, and localization, to ensure the successful release and adoption of products
• Help build strong relationships with customers and strategic partners by constantly engaging with them on product updates and initiatives

As a member of the Enterprise Product Marketing Management team, I was in charge of:

• Security for Virtualized Environments (SVE) and
• Security for Amazon Web Services (SAAS for AWS)

These security services were offered under the Bitdefender EPP platform called GravityZone.

Responsibilities

• Define and maintain the product GTM strategy to reflect the product positioning, value proposition, target market, pricing, release plan
• Communicate the GTM strategy to product teams, sales teams, and internal stakeholders
• Plan the commercial releases and drive the cross-functional implementation of the plan
• Help build marketing strategies to retain existing customers and convert prospects
• Work closely with the product management team to coordinate product releases, marketing campaigns, and sales trainings
• Drive initiatives to train and support the sales team and channel on how to effectively pitch the products and overcome objection handling
• Create marketing content such as product datasheets, whitepapers, case studies, website copy, blog posts, and sales videos
• Help develop sales tools such as battlecards and slide decks to enhance the sales process
• Work with creatives to design and maintain product visuals
• Collaborate with cross-functional teams, such as sales, PR, creatives, web development, pricing, retention, training, legal, an localization, to ensure the successful release and adoption of products
• Research competitor offerings, marketing content, and PR strategies
• Support the strategic alliances (VMware, Citrix, AWS) and industry analyst relations teams with written content, presentations, and guidelines
• Attend industry events (VMworld, Citrix Synergy, AWS Re:Invent) and engage with customers and prospects
  

As a Technical Marketing Specialist for the Bitdefender Enterprise team, I was mainly in charge with crafting content for the SaaS and virtualization services. These were newly-released, innovative products in their portfolio.

Responsibilities

• Work closely with the Product Marketing Manager to coordinate the release of SVE and SaaS offerings
• Craft various technical marketing content (web page, datasheets, whitepapers, slide decks)
• Work with UX and Creative teams to design and maintain product visuals
• Work with the web team to maintain the website content
• Attend regional VMware VMUG events to assist with booth presence

I was a member of the global documentation team in charge with Misys' financial platform called Summit FT. I worked on product User guides as well as custom projects based on customer requests.

I was in charge of maintaining a strong relationship with Bitdefender's partner in France, the largest at that time. I acted as the SPOC for technical support escalations and represented the partner in bi-weekly team meetings.

I provided commercial and basic technical support via chat, email and phone for the Bitdefender Consumer products.