Denise Brown
Summary
Accomplished Vice President of Merchandising E-commerce, adept in e-commerce strategy and digital marketing, significantly enhanced DTC and B2B platforms, driving $180M in yearly revenue. Expert in branding and data analytics, I spearheaded cross-functional teams to surpass sales goals through innovative product lifecycle management and competitive analysis, achieving top market differentiation.
Overview
24
24
years of professional experience
Work History
Vice President of Merchandising E-commerce
E&E Co., Ltd.
Fremont, CA
03.2011 - 05.2024
- Led a team of 6 individuals responsible for merchandising and marketing strategies for Direct to Consumer and B2B E-commerce Home Furnishings websites.
- Oversaw the management of customer websites. Including Amazon, Walmart, Wayfair, Beyond, Kohls, Target, Macy's, JCPenney, and Belk.
- Responsible for P&L of the department.
- Created brand strategies for 10 private label brands and 5 licensed brands.
- Worked cross functionally with Sales, Design, Product Development, Marketing and Production departments.
- Responsible for data analytics to drive sales through key word search, ROAS, market trends and white space analysis.
- Oversaw product development calendar and online launch strategies for each retail customer.
- Responsible for company and customer margin requirements through establishing retail and FOB targets.
- Collaborated with Planning team to achieve turn goals, and flow product to minimize carrying costs.
- Worked closely with retail customers to design effective promotions to meet customer needs and exceed sales goals.
- Managed the PDP content process inclusive of working with Bazaar voice, photography, video, and graphics.
- Laser focused to achieve top of page placement and buy box ownership through managing reviews, scraping retails, optimized keywords and enhanced PDP.
- Conducted comprehensive competitor analysis to identify opportunities for differentiation and growth.
Director of Merchandising, Licensed Brands
Sunham Home Fashions
New York, NY
08.2011 - 09.2012
- Oversaw the Merchandising functions of home textile brands: Lacoste, Hugo Boss and Kenneth Cole.
- $40M in revenue
- Worked cross functionally with Sales, Design, Product Development, Marketing and Production departments.
- Developed brand positioning through competitive market analysis.
- Created line plan needs for each season and direct Design on assortment requirements.
- Responsible for brand margin and establishing retail price points.
- Provide price targets and negotiate costs with Asia partners.
- Made product presentations to accounts in both concept and final sample form.
- Travel internationally to meet with Licensor' on design and product development.
Director of Merchandising, Licensed Brands
CHF Industries Inc.
New York, NY
01.2009 - 08.2011
- Oversaw the Merchandising functions of Home textile brands: Kate Spade, Roxy, Quiksilver, and Joe Boxer.
- Managed the initial launch across multiple distribution channels. Specialty, Mass, Off Price
- Managed CHF's ecommerce Bedding line.
- Category management inclusive of comforters, duvets, quilts, window (soft), bath(accessories and textiles)
- Primary liaison with brand partners. Inclusive of product approvals, financial projections, and design calendar.
- Managed a team of two merchandise managers and two merchandise assistants.
Senior Merchandise Manager
American Pacific Enterprises
San Francisco, CA
04.2005 - 04.2005
- Responsible for the line plan development of a $40M division inclusive of Liz Claiborne, Roxy, Quiksilver, Dockers and Candies Home brands
- Partnered with EVP of sales securing new brands as well as licensing renewal.
- Managed communication between American Pacific and licensing partners.
- Responsible for annual budgets, monthly forecasting, margin and profitability.
- Partnered with design team to meet account needs while maintaining brand integrity.
- Communicated directly with Asia partners to ensure margin, design esthetic, and delivery dates were achieved.
Petite Buyer
Mervyn's Corporate
Hayward, CA
09.2000 - 04.2005
- Beat 2003 gross margin rate by working closely with sourcing to negotiate sharp costs to increase profitability.
- Re-invented the petite bottoms business in 2003 by elevating the content and quality of two major programs. As a result, increased YTD sales plan by 4% and improved YTD gross margin dollars by 11%.
- Resourced an entire denim program and negotiated $250 thousand dollar for markdown money. In turn, increased YTD 2003 sales plan by 1% and increased YTD gross margin dollars plan by 24%.
- Turned the basic tops business around by bringing in new fashion tops to drive sales. Increased YTD 2003 sales plan by 20% and gross margin dollars by 54%.
Education
Bachelor of Science - Finance And Market
UC Davis
DavisSkills
- E-commerce strategy
- Digital marketing proficiency
- Branding skills
- Assortment Optimization
- Pricing strategy
- Data Analytics
- Product Lifecycle Management
- Competitive Analysis
Timeline
Director of Merchandising, Licensed Brands
Sunham Home Fashions
08.2011 - 09.2012
Vice President of Merchandising E-commerce
E&E Co., Ltd.
03.2011 - 05.2024
Director of Merchandising, Licensed Brands
CHF Industries Inc.
01.2009 - 08.2011
Senior Merchandise Manager
American Pacific Enterprises
04.2005 - 04.2005
Petite Buyer
Mervyn's Corporate
09.2000 - 04.2005
Bachelor of Science - Finance And Market
UC Davis