Denise Escamilla
Palm Springs,CA
Summary
Proven to excel in fast-paced environments, I significantly enhanced Tina Stephens' sales through innovative merchandising and effective team leadership. My adaptability and keen problem-solving skills, coupled with expertise in store operations and a commitment to customer satisfaction, have consistently driven positive outcomes. My approach fosters both employee engagement and customer loyalty, contributing to sustained business growth.
Overview
12
12
years of professional experience
Work History
Store Opener
Tina Stephens
Palm Desert, CA
08.2024 - Current
- Increased store sales by implementing effective merchandising strategies and visual displays.
- Implemented efficient scheduling practices to optimize staff coverage during peak hours while minimizing labor costs.
- Created a welcoming atmosphere by maintaining store cleanliness, organization, and inviting visual displays.
- Coordinated seasonal promotions in alignment with corporate objectives, boosting sales during key retail periods.
- Collaborated with management to develop and execute successful grand opening events, drawing large crowds and generating positive publicity.
- Assisted in budget planning by monitoring expenses closely against revenues generated daily.
- Trained and developed staff members to enhance customer service skills, resulting in improved customer satisfaction scores.
- Developed comprehensive training materials for new hires to streamline their onboarding process and ensure consistent knowledge across all roles in the store''s operation.
- Ensured compliance with company policies, safety regulations, and local laws for a safe and orderly store environment.
- Established strong vendor relationships for consistent delivery of quality merchandise at competitive prices.
- Managed inventory levels for optimal stock availability and reduced waste.
- Introduced new products based on customer feedback and market research, driving product diversification and expanding the store''s offerings.
- Utilized social media platforms effectively as part of the overall marketing strategy, increasing online visibility and engagement with potential customers.
- Facilitated open lines of communication among team members, fostering a strong sense of teamwork and camaraderie.
- Conducted regular store audits to identify areas for improvement, leading to streamlined operations and enhanced performance metrics.
- Consistently met or exceeded established sales targets by developing effective sales techniques and motivating team members to perform at their best.
- Spearheaded local marketing efforts to attract new customers and strengthen brand awareness within the community.
- Analyzed sales data to identify trends, adjust pricing strategies, and capitalize on market opportunities for increased revenue growth.
- Submitted reports to senior management to aid in business decision-making and planning.
- Mentored new sales associates to contribute to store's positive culture.
Host
Agua Caliente Casino
Palm Springs, CA
09.2017 - 06.2022
- Handled high-pressure situations with composure, effectively managing large parties or unexpected events during busy shifts.
- Answered customer questions about hours, seating, and menu information.
- Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times.
- Enhanced customer satisfaction by promptly greeting and seating guests upon arrival.
- Provided exceptional customer service by attentively listening to guest needs and promptly addressing any concerns or issues.
- Supported servers, food runners, and bussers with keeping dining area ready for every guest.
- Contributed to team success through effective communication and cooperation with coworkers and management.
- Increased restaurant efficiency by maintaining an organized host stand, including menus, reservation logs, and seating charts.
- Maintained a clean and welcoming atmosphere by quickly addressing spills and resetting tables after guest departure.
- Assisted servers with food delivery during peak hours to ensure timely service for all guests.
- Worked with front of house staff to move tables and adjust seating to accommodate groups with special requests.
- Managed reservations efficiently to accommodate walk-in guests and reduce wait times.
- Monitored seating area and checked restrooms regularly to keep spotless.
- Ensured smooth operations during shift changes by communicating relevant information between incoming and outgoing staff members.
- Implemented table rotation system for optimal server workload distribution, resulting in improved service quality.
- Monitored dining area capacity to prevent overcrowding while maximizing available seating during peak hours.
- Consistently upheld company standards and policies, contributing to a positive reputation for the establishment among guests and peers.
- Maintained up-to-date knowledge of menu offerings and daily specials to accurately inform guests about their options.
- Collaborated with kitchen staff to communicate dietary restrictions or special requests from customers, ensuring accurate meal preparation.
- Developed rapport with regular patrons to foster sense of community within establishment.
- Streamlined check-in processes, reducing wait times for guests.
- Greeted customers warmly upon arrival and provided friendly and warm presence throughout dining experience.
- Trained new hostesses on customer service best practices and restaurant policies to maintain high standards of service.
- Answered phone calls to take orders, give information and document reservations.
- Completed daily side work and opening and closing duties without fail.
- Organized, stocked and cleaned establishment's front lobby during shifts to maintain welcoming appearance.
- Backed up servers by checking on tables and retrieving items for guests.
- Opened and closed seating sections according to volume of guests.
- Seated patrons based on guest preferences and seating availability.
- Cross-trained to handle different restaurant roles, including bar, kitchen and to-go stations.
- Rearranged tables and chairs for large parties and retrieved high chairs for children.
- Helped facilitate cooperation between service and kitchen staff to professionally meet guest needs and resolve problems.
- Provided patrons with estimated waiting times during peak service hours.
- Assisted customers with delivering orders, carrying additional trays and helping dish out items.
- Minimized customer service complaints by expertly managing customer expectations during busy periods.
- Delivered pick-up and curbside orders to guests.
- Collected credit card, cash and gift certificate payments and dispensed change for cash transactions.
- Advised customers about special offerings and menu items to help drive sales.
- Promoted business loyalty by fostering positive customer relationships.
- Input orders accurately into POS terminal, split bills and accepted payments.
- Received drink orders and informed wait staff accordingly.
- Maintained balanced cash drawer with correct money values and accurate documentation.
- Supported needs of 6 - person wait staff who attended to specific needs of countless customers daily for Agua restaurant with social relevancy and intentionality.
Sales Associate
Forever21
Rancho Mirage, CA
06.2013 - 06.2018
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions about sizing, accessories, and merchandise care.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Solved customer challenges by offering relevant products and services.
- Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
- Collaborated with team members to improve overall store performance, sharing best practices, and offering support as needed.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
- Engaged with customers to effectively build rapport and lasting relationships.
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
- Minimized wait times for customers during peak hours, maintaining a high level of customer satisfaction.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Enhanced team productivity by fostering a positive work environment and providing support to colleagues as needed.
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
- Maintained accurate inventory records to ensure adequate stock levels, minimizing out-of-stock situations that could impact customer satisfaction.
- Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
- Provided personalized shopping experiences for repeat customers by remembering their preferences and offering tailored recommendations.
- Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.
Education
Palm Springs High
Palm Springs, CA06.2012
Skills
- Store maintenance
- Promotional planning
- Employee engagement
- Willingness to learn
- Teamwork
- Teamwork and collaboration
- Multitasking and prioritizing
- Problem-solving
- Attention to detail
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Critical thinking
- Customer satisfaction
- Team leadership
- Team collaboration
- Cash handling and reconciliation
- Active listening
- Decision-making
- Adaptability and flexibility
- Cash handling
- Team building and motivation
- Store operations
- Inventory and stocking
- Goal setting and achievement
- Creativity and originality
- Handling complaints
- Task prioritization
Professionalism
Languages
Spanish
Full Professional
Timeline
Store Opener
Tina Stephens
08.2024 - Current
Host
Agua Caliente Casino
09.2017 - 06.2022
Sales Associate
Forever21
06.2013 - 06.2018
Palm Springs High