DENISE M. OZENNE
Strategic Marketing Leader
San Diego,California
Summary
Innovative Marketing leader with natural talents in developing and implementing successful marketing strategies globally, driving profits, increasing market shares and strengthening customer preference. Prepared to bring 15+ years of experience delivering exceptional sales and marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in clinical diagnostics, brand management and healthcare professional engagement. Detail-oriented, attentive and decisive leader, skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
15
15
years of professional experience
Work History
Associate Director, Global Segment Marketing GDT
Illumina
San Diego, CA
12.2019 - Current
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Supervised global marketing and planning activities to exceed GDT segment sales and margin goals.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing strategies and supporting campaigns for target audiences.
- Built and strengthened strategic relationships with key opinion leaders, leading institutions, and laboratory customers.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated customer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Sr. Staff Global Segment Marketing Manger
Illumina
San Diego, California
11.2017 - 12.2019
Sr. Manager, Market Development- KOL Operations
Illumina
San Diego, California
01.2014 - 10.2017
- Created and maintained global speaker’s bureau for commercial and market develop teams.
- Developed the first Clinical Expert Panel for SVP to aid in business unit expansion and operations.
- Enhance and strategically deploy Key Opinion Leader network to increase PGS & PGD test utilization.
- Create, maintain and strategically deploy KOL network and customer collaborations to drive adoption and clinical utility of preimplantation genetic testing for infertility treatment globally
- Conceived of and implemented global hands-on embryology and biopsy workshops for customers.
- Created the first PGS Global Symposium for potential and existing thought leaders.
- Understand customer needs in Reproductive and Genetic Health sectors, acting as an infertility industry expert to develop successful market expansion strategies that drive revenue growth and adoption of the preimplantation genetic testing/diagnosis portfolio utilizing Next Generation Sequencing and Array technology platforms.
- Enable and lead commercial teams to successfully penetrate new Reproductive Genetics Health (RGH) regions and markets through in field scientific and business support including education, training and content presentation.
- Work collaboratively with internal departments and commercial teams, providing input and validation on product positioning, messaging and sales strategies.
- All initiatives contributed to 56% increase in preimplantation genetic testing 2014.
Sr. Territory Account Manager
Illumina
San Diego, United States
04.2013 - 01.2014
- Maximize opportunities to expand volume of business, boost profits and maintain competitive edge in the infertility diagnostic arena.
- Provide product management through prospecting, presentations, pricing, contract management, deal closing, account management, and channel management.
- Draft and execute strong strategic initiatives to build awareness around pre-implantation genetic screening and genetic diagnosis to Embryologists, Reproductive Endocrinologists, Nurses and Lab Directors.
- Directly sell genetic testing portfolio to infertility centers and reference laboratories and implement campaigns to ensure PGS, aCGH technology referral.
- Responsible for accelerating the adoption and utilization of the PGS/PGD infertility-testing portfolio while providing technical support, field expertise and the creation/implementation of focused marketing campaigns throughout the United States and Canada.
- Product Attainment Quarter 2 2013- 100%.
- Product Attainment Quarter 3 2013 – 106%.
- Product Attainment Quarter 4 2013- 107%.
- Contributed to a 40% increase in overall IVF business 2013.
- 2013 Revenue: $11 Million, San Diego, Inland Empire
Clinical Account Manager
Becton Dickinson BD Medical
San Diego, CA
10.2011 - 08.2012
- Conceptual sale of pathology screening test, molecular diagnostic capital equipment, and DNA detection tests for molecular testing and point of care viral assay detection test to; gyn/onc, ob/gyn, pathologists, laboratories and hospital laboratories and primary care physicians.
- Develop financial analyses for Affirm VPIII DNA Probe, to facilitate sales and placements of instrument; negotiating sale of equipment and buy/bill reagent streams.
- Responsible for managing overall sales territory , which includes marketing/selling capital equipment, laboratory tests, constructing, contracts and managing contract renewals.
- Penetrate competitive accounts by partnering with laboratories, educating distributors and educating physicians on clinical data for products.
Specialty Sales Representative
Ferring Pharmaceuticals
Southern California, California
01.2006 - 10.2011
- Realize exceptional control of Southern California, and Hawaii territory with focus on sales of injectable infertility drug products to Reproductive Endocrinologists-Surgeons and OBGYN’s; products include a medical device (Q-cap vial adapter) that reduces the number of injections needed for fertility patients and allows for needle free reconstitution.
- Draft and execute quarterly territory business plan.
- Ensure optimal product placement by pharmacy representatives in meetings with fertility clinics.
- Coordinate several physician-oriented programs to include national speakers on annual basis.
- Participate in Representative Advisory Board focused on development of future staff.
- Trained 150 new staff for launch of first-in-class drug in women’s health category.
- Gained formulary approval for infertility products at San Diego Naval Hospital.
- Outperformed U.S.
- Average in company’s market share for 3 consecutive years.
- Combined Product Attainment Q1 2010-105%; Q2 2010- 103%; Q3 2010- 96%; Q4 2010 81%; Q1 2011 145%.
- Combined Product Attainment Q1 2009- 113%; Q2 2009 – 110%; Q3 2009- 101%; Q4- 91%.
- Combined Product Attainment Q1 2008 – 86%; Q2 2008- 108%; Q3 2008- 114%; Q4 2008 – 107%.
- Achieved greatest market share expansion for Bravelle, Menopur, and Endometrin for 2 consecutive quarters.
- Ranked No.1 out of 7 representatives in West District and No.6 out of 41 representatives in U.S.
- Earned Top Gun Award, and entered 100% Club.
Education
B.A. - Marketing & Communication Studies
San Diego State University
San Diego, CAMini MBA Marketing -
.
Skills
Global strategic planning
Campaign development
Branding
Key decision making
Market Analysis
KPI performance
Targeted marketing campaigns
Volunteer
- Give Clean Water: Participated in installation of water filters in 12 villages in Fiji.
- TERI: Non-profit organization focused on support of autistic adolescents.
- Support the Enlisted Project (STEP): active volunteer
Timeline
Associate Director, Global Segment Marketing GDT
Illumina
12.2019 - Current
Sr. Staff Global Segment Marketing Manger
Illumina
11.2017 - 12.2019
Sr. Manager, Market Development- KOL Operations
Illumina
01.2014 - 10.2017
Sr. Territory Account Manager
Illumina
04.2013 - 01.2014
Clinical Account Manager
Becton Dickinson BD Medical
10.2011 - 08.2012
Specialty Sales Representative
Ferring Pharmaceuticals
01.2006 - 10.2011
B.A. - Marketing & Communication Studies
San Diego State University
Mini MBA Marketing -
.