Denise Reich Hackett
76 Eatherly Lane, Lebanon,TN
Summary
Dynamic, experienced and creative retail leader with a strong background in merchandise buying, event planning, and team development. Skilled in creating engaging in-store experiences through seasonal displays, fashion shows, and community-centered events. Adept at building customer relationships, managing social media content, and promoting brand visibility. Proven ability to work within modest budgets while delivering high-impact results. Passionate about supporting local commerce and fostering meaningful connections through retail and outreach initiatives.
Overview
2026
2026
years of professional experience
Work History
Gift Shop Manager
Cracker Barrel Old Country Store
- Oversaw hiring and training of gift shop team members to ensure exceptional customer service and product knowledge
- Created a welcoming and hospitable environment for guests.
- Maintained inventory, ensuring proper stock levels, and managed product availability.
- Created appealing displays and maintained the overall visual appeal of the gift shop.
- Assisted with training of new gift shop managers.
Smith County Chamber of Commerce Director
Smith County
- Lead and managed daily operations of the chamber, including staff, budgeting, and strategic planning
- Fostered relationships with local businesses, and community leaders, and government officials to support economic growth and development.
- Planned and executed events, programs, and networking opportunities that promote local business visibility and community engagement
- Advocated for member interests, providing resources, support, and a collective voice on policy and development issues.
- Developed and implemented membership growth strategies, including recruitment, retention, and member services.
- Oversaw marketing, communications, and public relations efforts, including newsletters, and new chamber member spotlight in the area newspaper, as well as Chamber Minutes on DTC TV.
Outside Sales Representative
Southern Link
- Traveled throughout Tennessee to build relationships with retail establishments, promoting merchandise, and support sales efforts. Provided product education, gathered market feedback, and strengthened brand presence at store level.
- Developed and maintained relationships with clients, enhancing customer retention and satisfaction.
- Established new accounts through cold calling and personal visits to potential customers.
- Participated in market events at America's Mart to showcase merchandise, engaging with buyers, and identify retail trends. Assisted with customer interactions, and brand representation in a fast paced, professional environment.
Retail Buyer & Sales Associate
Randall Clemons
02.2018 - Current
- Responsible for selecting and purchasing merchandise aligned with brand identity and customer preferences.
- Skilled in analyzing sales trends, managing vendor relationships negotiating pricing and delivery terms.
- Experienced in maintaining balanced inventory levels, forecasting seasonal demand , and maximizing profit margins.
- Create engaging social media posts tailored to target audiences, supporting business goals and driving customer interaction and relationships.
- Collaborate with sales associates across two retail locations to inform, train, and guide effective merchandise presentation and product knowledge. Ensure cohesive visual displays that align with seasonal promotions and sales strategies.
- Plan and execute two seasonal fashion show events annually {spring and fall}, showcasing merchandise and promoting brand visibility. Responsible for securing models, emceeing the event, and create coordinating decor on a modest budget
- Developed and hosted "Pancake Breakfast with Santa" to attract families and increase foot traffic in-store and to stores in our community. Oversaw all event elements, including planning themed decorations, crafts, food and managed preparation. Oversaw marketing and guests experience.
Education
Bachelor of Science - Marketing; Family Consumer Science/Merchandising
Middle Tennessee State University
Murfreesboro, TNSkills
- Retail Management
- Effective Team Leadership
- Visual Merchandising and Product Display
- Social Media Content Creation
- Event Planning and Execution
- Vendor and Buyer Relations
- Inventory Oversight and Merchandise Selection
- Team Collaboration and Staff Development
- Budget Management
- Public Speaking
- Community Outreach
- Creative Problem Solving
- Strong Work Ethic and Organizational Skills
Timeline
Retail Buyer & Sales Associate
Randall Clemons
02.2018 - Current
Gift Shop Manager
Cracker Barrel Old Country Store
Smith County Chamber of Commerce Director
Smith County
Outside Sales Representative
Southern Link
Bachelor of Science - Marketing; Family Consumer Science/Merchandising
Middle Tennessee State University
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