Dennis Hernandez-Caffey
Everett,MA
Summary
Sales Enablement–focused professional with a background in account management, education and training. Proven ability to design and deliver engaging learning programs that improve performance, accelerate onboarding, and drive team effectiveness. Currently building technical expertise in CRM systems and RevOps to support modern SaaS sales organizations.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Regional Outside Sales Representative/Assistant Store Manager
The Home Depot Inc
Boston, MA
02.2020 - Current
- Drove B2B sales growth by managing professional contractor accounts, focusing on complex business expansion, and securing new, large-scale projects
- Utilized CRM tools (Salesforce) to build pipelines, manage relationships, and conduct on-site visits, aiming to increase sales and margin in a designated territory
- Designed and delivered workshops for prospective enterprise clients, demonstrating how to integrate their operations with Home Depot systems to streamline purchasing, improve efficiency, and drive account growth
- Pioneered structured onboarding and training programs for new hires, improving time-to-productivity and employee retention
- Led live training sessions and workshops for teams of 10–30+ associates, focusing on product knowledge, systems, and customer engagement
- Developed training materials, SOPs, and instructional resources to standardize processes across team members
- Coached associates through performance improvement plans, increasing individual productivity and team effectiveness
Account Development Manager
PPG INDUSTRIES, INC
Boston, MA
09.2023 - 12.2024
- Led sales enablement efforts across 8 Home Depot locations, supporting ~80+ associates (Pro Desk and Paint teams) through structured product training and sales coaching
- Designed and delivered ongoing training programs and live workshops to improve product knowledge, selling techniques, and customer engagement
- Partnered with store leadership to identify performance gaps and implement targeted coaching strategies, improving sales effectiveness across multiple locations
- Drove CRM adoption by training team members on data entry, pipeline tracking, and customer follow-up best practices
- Managed weekly performance reporting, analyzing sales metrics and presenting insights to store leadership and regional management
- Built and maintained relationships with key B2B clients, supporting large accounts and contributing to regional revenue growth
Education
Bachelor of Science - Education
California State University, Fullerton
Fullerton, CASkills
- Sales Training & Facilitation
- Curriculum Design & Program Development
- Onboarding & Learning Programs
- Coaching & Performance Improvement
- Cross-Functional Collaboration
- CRM & Sales Tools (Salesforce, HubSpot – in progress)
- Process Documentation & Playbooks
- Workshop & Presentation Leadership
Certification
Salesforce Platform Foundations Certification (In Progress)
Revenue Operations Certification (In Progress)
Timeline
Account Development Manager
PPG INDUSTRIES, INC
09.2023 - 12.2024
Regional Outside Sales Representative/Assistant Store Manager
The Home Depot Inc
02.2020 - Current
Bachelor of Science - Education
California State University, Fullerton