Denzel Montford
Corona,CA
Summary
Dynamic senior sales leader with over 11 years of experience in building and scaling revenue channels across franchise systems, distributor networks, and direct sales teams. Proven track record of managing and leading cross-functional teams to drive consistent channel growth while excelling in consultative selling, distributor recruitment and enablement, contract negotiation, and territory P&L management. Expertise in coaching field teams to surpass targets, enhancing overall performance and profitability. Actively pursuing opportunities in senior sales, area/regional sales management, franchise sales, or medical device sales to leverage extensive skills and drive organizational success.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Ossur Americas
01.2023 - Current
- Led sales efforts in Southern California and Nevada, achieving 120% of the sales quota, resulting in $6.72 million in revenue against a quota of $5.6 million.
- Specialized in selling lower-limb prosthetics, a critical segment of the medical device market, effectively addressing patient needs, and enhancing quality of life.
- Conducted engaging product demonstrations and presentations for healthcare professionals, showcasing the benefits and features of prosthetic solutions, which significantly contributed to client education and product adoption.
- Developed and executed strategic sales plans that increased market penetration and product adoption, leading to a 35% growth in market share within the territory.
- Built and maintained strong relationships with healthcare providers and key stakeholders, enhancing client satisfaction, and driving a 30% increase in referrals through effective consultative selling techniques.
- Conducted market analysis to identify new business opportunities and optimize sales strategies, contributing to improved territory performance and revenue growth.
Director of Sales Operations
Neuropathy Solutions
11.2019 - 01.2023
- Oversaw the success of four locations across Southern California, managing a combined sales quota of $200,000 per week, resulting in an annual quota of $10.4 million. Consistently exceeded the annual quota by an average of 12.5%, translating to an additional $1.3 million in revenue for the company.
- Cultivated robust relationships with healthcare professionals, significantly enhancing patient care and driving revenue growth.
- Spearheaded weekly marketing initiatives that expanded patient consultations, resulting in a 25% increase in client engagement and fostering long-term partnerships with key stakeholders.
- Developed comprehensive sales operations and strategic marketing approaches, improving operational efficiency and client satisfaction through a cohesive blend of consultative and solution-based selling techniques tailored to meet the unique needs of healthcare providers.
- Managed the hiring process and conducted weekly meetings to ensure team success, providing ongoing guidance and support to drive performance and accountability.
- Trained and mentored other sales managers, sharing best practices and sales strategies that enhanced team performance and contributed to overall revenue growth.
Regional Franchise Business Advisor
Club Pilates
02.2016 - 10.2019
- Surpassed monthly sales targets, contributing to a $4.6M (9%) year-to-date increase through targeted coaching, promotions, and performance tracking.
- Partnered with 87 franchisees across 16 states, supporting operations and business development to help generate systemwide annual revenue exceeding $52M.
- Designed and delivered sales seminars, hands-on workshops, and onboarding programs for general managers and franchisees to boost membership conversion and retention.
- Supported new studio openings and prospective franchisees with market analysis, go-to-market planning, staffing guidance, and operational playbooks that accelerated ramp and profitability.
- Established best-practice playbooks and regular performance reviews to optimize pricing, local marketing, and operational efficiency across the region.
Sales Team Lead
Tom Ferry International
04.2014 - 01.2016
- Delivered top individual performance with $1.2M in annual gross revenue, setting the regional benchmark for sales excellence.
- Promoted to Sales Team Lead, and recognized as Sales Team Lead of the Quarter and Year for outstanding revenue generation and leadership.
- Coached and mentored sales consultants to improve pipeline health and quota attainment through structured training, one-on-ones, and real-time feedback.
- Built and sustained strategic B2C relationships via targeted prospecting, client events, and partnership development, expanding referral channels, and lead quality.
- Applied consultative selling and complex negotiation skills to close high-value deals, and retain key accounts.
- Implemented CRM and reporting best practices, and used MS Office to streamline forecasting, sales reporting, and territory planning.
- Collaborated with marketing and operations to create sales enablement tools and localized campaigns that increased lead conversion and client retention.
Education
Bachelor of Science - Business Management
Griffith University
Brisbane, Australia01.2013
Skills
- Consultive & Solution Selling
- Team Leadership
- Strategic Planning
- Revenue Growth
- Sales Strategy Development
- Marketing Campaigns
- Sales Operations
- Client Relationship Management
- Profit & Loss Analysis
- Microsoft Office Suite
- Salesforce
- Google Workspace
- Quickbooks
- Outlook
- Communication / Relationship Building
- FranConnect
Timeline
Area Sales Manager
Ossur Americas
01.2023 - Current
Director of Sales Operations
Neuropathy Solutions
11.2019 - 01.2023
Regional Franchise Business Advisor
Club Pilates
02.2016 - 10.2019
Sales Team Lead
Tom Ferry International
04.2014 - 01.2016
Bachelor of Science - Business Management
Griffith University