Deontrea Campbell
East Point,GA
Summary
Senior privacy and product counsel with extensive experience advising global technology companies on data protection, advertising technology, and large-scale personal data processing. Global AdTech Counsel at TikTok, providing privacy-by-design guidance across advertising, lead generation, and direct messaging products. Former automotive privacy counsel and cybersecurity advisor with hands-on experience implementing CCPA compliance, advising on connected technologies, and translating legal requirements into technical and operational solutions. Combines legal depth with a technical foundation in computer science.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Global Adtech Counsel
TikTok Inc
Culver City, California
12.2023 - Current
- Serve as Global Product Counsel for TikTok’s Advertising Technology and Lead Generation products, advising on privacy and data protection compliance for the collection, use, sharing, and processing of personal information across global markets.
- Embed with product management and engineering teams to provide privacy-by-design guidance throughout the product lifecycle, reviewing new features, experiments, and platform changes for legal risk, and regulatory compliance.
- Lead legal review of changes to TikTok’s advertising network, including user interaction flows, tracking technologies, and personal data collection through web and mobile app interactions.
- Advise on the lawful processing of users’ personal information through lead generation forms and direct messaging features, evaluating necessity, proportionality, permissible scope of processing, and limits on data access and retention.
- Draft and review user-facing privacy policies, disclosures, and internal guidance governing the collection, storage, use, and processing of personal information.
- Negotiate and review agreements for data acquisition from third-party data brokers, ensuring compliance with privacy, data protection, and contractual risk standards.
Privacy Counsel
Hyundai Motor America
Fountain Valley, CA
01.2018 - 12.2023
- Review company products, systems, and applications to identify any legal or privacy risks and coordinate with business teams to address concerns.
- Provide oversight and guidance for compliance with privacy laws and regulations, including the California Consumer Privacy Act (CCPA); TCPA; CAN-SPAM Act; HIPAA; COPPA; and state specific laws.
- Review vendor agreements and draft legal and privacy terms for services rendered.
- Advise engineers on legal and privacy matters relating to vehicle-connected technologies and services, including telematics and remote commands, in-vehicle notifications and updates, mobile app features, and roadside assistance.
- Provide legal counsel on enterprise cybersecurity matters, including vehicle cybersecurity; interface with cross-functional teams to assess incidents and develop mitigation steps for minimizing risks to the organization; co-conduct cybersecurity simulation exercises for the entire organization, including regional offices.
- Support the organization in auditing and maturing its data processing practices for compliance with the California Consumer Privacy Act (CCPA); translate new consumer privacy rights into system requirements for developers and product teams; collaborate with system engineers in designing an in-house data governance platform to provide customers with the ability to manage their personal information directly, including accessing, correcting, or deleting.
- Consult with marketing teams to ensure campaigns and advertising content comply with applicable laws; compose disclaimer language for company websites, marketing lead forms, text messages, and email and phone campaigns for adherence to state and federal privacy laws.
- Advise organization on the use of pixels, cookies, and digital advertising technologies.
- Implemented all requirements under the CCPA for organizational compliance by the enforcement date.
- Co-managed and remediated all organizational cybersecurity incidents.
- Lead implementation of digital advertising platforms LiveRamp and OneTrust Cookie Consent Manager.
Senior Consultant Privacy and Cybersecurity
Booz Allen Hamilton
Washington, DC
09.2016 - 01.2018
- Supported cybersecurity and privacy programs within the Department of Health and Human Services (HHS) by drafting and reviewing Privacy Impact Assessments for assessing and documenting projects, systems, or applications.
- Proactively defined and updated information security and privacy for the organization by determining the business impact and new regulations in the privacy and data protection space.
- Reviewed and drafted HHS department-wide policies regarding using and adopting third-party websites and applications and ensured policy alignment with Federal data privacy and security frameworks.
- Implemented a new governance, risk, and compliance system to streamline privacy impact assessments and incident response processes.
Technology and Privacy Legal Fellow
Council of Better Business Bureau
Arlington, VA
09.2015 - 09.2016
- Conducted investigations into websites and mobile applications that collected personal user information to ensure practices adhered to relevant federal privacy laws and regulations.
- Applied protocol-analyzing software to inspect network traffic from websites and mobile applications and incorporated findings.
- Investigated over 100 organizations that collected personal consumer information via websites or mobile applications for use in personalized advertising.
Cybersecurity Policy Analyst
United States Telecom Association
Washington, DC
09.2014 - 06.2015
- Maintained awareness of significant cyber-related regulatory and legislative issues impacting members and provided concise, actionable communication about those emerging issues.
- Served as lead research analyst for the FCC’s Communications Security, Reliability and Interoperability Council IV report detailing cybersecurity best practices within the telecommunications industry.
- Lauded by the FCC, which adopted the work described above as the model for companies within the telecommunications industry to measure their risk-management practices and ultimately improve their cybersecurity posture.
Law Clerk - Legal Regulatory Division
Comcast
Washington, DC
06.2014 - 08.2014
- Analyzed rules and orders issued by the FCC and drafted legal memoranda discussing the potential impact on Comcast’s business.
- Coordinated with multiple business units to find creative ways to garner public support for the proposed merger between Comcast and Time Warner Cable.
Law Clerk - Wireline Competition Bureau
FCC
Washington, DC
03.2014 - 06.2014
- Researched and analyzed FCC rules and federal laws relating to the Lifeline and Link Up programs and wrote briefs for submission to supervising attorneys.
- Reviewed sources and citations for accuracy in the FCC’s Lifeline and Link Up Reform Order, providing alternative citations where appropriate.
Systems Engineer II
Affirmative Insurance
Baton Rouge, LA
01.2010 - 08.2011
- Collaborated with the Information Security team to develop privacy threshold and impact assessments concerning the collection and flow of customers’ personal identifiable information (PII) to determine potential privacy risks and provide recommendations for mitigation.
- Developed software programs using the Java programming language for Voice Over Internet Protocol (VOIP) services within Cisco’s Intelligent Content Management System for routing customers to the appropriate care representative based on request.
Education
Doctor of Jurisprudence (JD) -
The George Washington University Law School
Washington, DC05.2015
Bachelor of Science - Computer Science
Louisiana State University
Baton Rouge, LA05.2010
Skills
- Product Counseling & Privacy-by-Design
- Global Data Protection & Privacy Compliance
- Advertising Technology & Lead Generation
- Personal Data Collection & Processing
- Direct Messaging & Communications Privacy
- Lawful Basis, Necessity & Proportionality Analysis
- User-Facing Privacy Policies & Disclosures
- Cross-Functional Product & Engineering Collaboration
- Data Broker & Third-Party Data Agreements
Certification
- Certified Information Privacy Professional (CIPP/US, CIPP/G)
- Security+ (In Progress)
- Java
- Python
- IT Systems Privacy Impact Assessment
- Network Traffic Analysis
Timeline
Global Adtech Counsel
TikTok Inc
12.2023 - Current
Privacy Counsel
Hyundai Motor America
01.2018 - 12.2023
Senior Consultant Privacy and Cybersecurity
Booz Allen Hamilton
09.2016 - 01.2018
Technology and Privacy Legal Fellow
Council of Better Business Bureau
09.2015 - 09.2016
Cybersecurity Policy Analyst
United States Telecom Association
09.2014 - 06.2015
Law Clerk - Legal Regulatory Division
Comcast
06.2014 - 08.2014
Law Clerk - Wireline Competition Bureau
FCC
03.2014 - 06.2014
Systems Engineer II
Affirmative Insurance
01.2010 - 08.2011
Doctor of Jurisprudence (JD) -
The George Washington University Law School
Bachelor of Science - Computer Science
Louisiana State University