Deric Ford
New York City,NY
Summary
Marketing & Brand Engagement Leader with experience driving large-scale, audience-first initiatives across digital, experiential, and lifecycle channels. Known for translating strategy into measurable growth through data-informed storytelling and platform execution.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
Manager, Engagement Strategy & Communications
The New School
New York City, NY
12.2021 - Current
- Collaborated cross-functionally with marketing, leadership, and program teams to translate engagement insights into strategic communication initiatives while managing a multi-million-dollar budget.
- Developed audience-facing communications and campaign assets that clarified program value and increased participation across diverse student segments.
- Synthesized feedback, participation trends, and campaign performance data to generate insights that informed and refined messaging strategy and initiative positioning.
- Analyzed engagement data across email, web, and event channels to identify audience behavior patterns, optimizing campaign strategy for initiatives reaching over 10,000 students.
Marketing Intern
HubSpot
New York City, NY
10.2025 - 12.2025
- Conducted controlled experiments on personalization variables in email campaigns, measuring effects on engagement.
- Analyzed campaign performance metrics, including open rates and click-through rates, identifying optimization opportunities.
- Synthesized campaign insights to recommend data-driven adjustments in targeting and messaging strategies.
- Designed AI-assisted marketing workflows in HubSpot, building automated campaign sequences for audience engagement.
Student Engagement Specialist
Ross University
Miami, Florida
07.2017 - 12.2021
- Evaluated campaign and program participation metrics, identifying optimization opportunities that contributed to a 35% increase in engagement within 15 weeks.
- Analyzed student feedback, attendance data, and outreach performance to extract insights that refined program messaging and communication tactics.
- Developed segmented outreach strategies based on audience behavior and engagement trends, increasing targeting and relevance.
- Conducted audience analysis across campus locations to identify participation patterns, enhancing engagement strategy.
Education
Master of Science - Digital Marketing & Analytics
Western Governors University
Salt Lake City, UT08-2026
Bachelors of Business Administration - Marketing
Jacksonville University
Jacksonville, FL05-2012
Skills
- Customer Engagement & Community Building
- Audience Segmentation & Lifecycle Marketing
- Marketing Strategy & Campaign Planning
- Cross-Channel Marketing Communications
- Experiential & Event Marketing Strategy
- Email Marketing & Marketing Automation
- HubSpot CRM & Marketing Platforms
- Marketing analytics
- Budget Management & Cross-Functional Collaboration
- Brand Messaging & Content Strategy
Certification
Google Digital Marketing & E-Commerce
Accomplishments
Received the WGU Excellence Award for an outstanding Product, Price, and Customer Experience submission, recognized by faculty for delivering an extensive, end-to-end go-to-market strategy.
Timeline
Marketing Intern
HubSpot
10.2025 - 12.2025
Manager, Engagement Strategy & Communications
The New School
12.2021 - Current
Student Engagement Specialist
Ross University
07.2017 - 12.2021
Master of Science - Digital Marketing & Analytics
Western Governors University
Bachelors of Business Administration - Marketing
Jacksonville University