DERIK LATTIG

Hired by Spectrum News to start Dallas Newsroom and establish Spectrum News as competitor in TV market size #5

• Oversaw training and onboarding process for all newly hired employees within News department..
• Created new methodologies to improve News coverage process and results.
• Mentored and supported 15 News department employees to create strong workplace culture.
• Directly responsible for high ratings and viewership among the Spectrum Brand.

• Wrote daily assignment blog; managed 10 people working for nightly newscast
• Spoke with sources, set up stories, multi- tasked daily to meet tight deadlines
• Increased ratings 50 percent.

• National TV Network
• Wrote and Produced daily show 'Dana' focusing on big political stories of the day while interviewing multiple guests from across the Nation during hour- long LIVE broadcast.

• Newspath
• Texas Based Regional Producer for CBS News, covering stories for The CBS
• Evening News, CBS This Morning, 48 Hours and 60 Minutes
• Writing, and editing up to 20 stories daily from Southwest/Southeast
• Regions
• Worked daily with ABC and FOX News
• Produced news coverage across multiple platforms including the all-digital channel CBSN.

• America's Newsrooms
• More than 30 years experience working for 7 different affiliates in Dallas,
• Houston, San Antonio, Lubbock, Amarillo TX and ABQ NM
• Former reporter/anchor/producer and news manager; can appear on camera and coach others
• Covered the stories of Modern History including 911, Hurricane Katrina,
• Space Shuttle Disaster, Presidential Campaigns and Dallas Police Shooting
• AP Awards during this time for Best Writing, Investigative and Spot News
• Coverage
• Radio News Anchor at various AM/FM Stations during this time period
• BACKGROUND
• Blogger/SEO
• Paid blogger for daily National subscription site detailing media moves and technology
• Expert at inbound communication and SEO.

• Managed company social media pages and increased social media presence, monitoring user engagement.
• Shaped strategic direction of copy by collaborating with marketing and retail partners.
• Increased brand awareness through creation of innovative print and digital productions for major publications.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.

Booked guests for Nightly National TV Show, Dr. Phil Primetime.

Worked with Producer on Show Topics, Interview questions

Coordinated Travel for guests.