Desirae Barton
Saginaw,TX
Summary
Business development and marketing professional with sales, CRM management, and strategic planning expertise. Strong track record in building client relationships and driving revenue growth through effective marketing strategies. Skilled in lead generation, data-driven decision-making, and leveraging digital tools to optimize sales processes. Passionate about technology and e-commerce.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Manager Intern
YourBookTeam
08.2024 - 03.2025
- Developed and executed strategic book launch campaigns, increasing author visibility and engagement
- Led cross-functional teams to organize author events, media tours, and virtual signings, enhancing market penetration
- Negotiated and finalized client contracts, strengthening long-term partnerships and business development
Business Marketing Outreach Intern
American Dog Society
05.2024 - 09.2024
- Managed a sponsor database, improving campaign tracking and relationship management
- Collaborated with creative teams to align marketing strategies with compelling visual content
- Designed email marketing templates, improving sponsor communication and increasing engagement rates
Lead Supervisor (Seasonal)
Coach Outlet
11.2023 - 01.2024
- Managed and mentored a team of 16 employees, improving sales performance and operational efficiency
- Created reports and data-driven presentations to support sales strategies and daily goals
- Boosted sales conversion rates through personalized client interactions and upselling techniques
Sales Associate
Coach Outlet
01.2023 - 11.2023
- Consistently exceeded sales targets through proactive customer engagement and needs assessment
- Provided exceptional customer service, ensuring high satisfaction and repeat business
- Adapted to fast-paced retail environments, demonstrating problem-solving and teamwork skills
Education
Bachelor of Science - Marketing
Southern New Hampshire University
Manchester, NH01.2024
Associate of Science - Business Administration
Southern New Hampshire University
Manchester, NH01.2022
Skills
- CRM (Salesforce, HubSpot)
- Lead generation and prospecting
- Business Development and Sales Strategy
- Marketing Campaign Development
- Data Analysis and Reporting
- Contract negotiation
- Customer Engagement and Relationship Management
- Communication and Presentation Skills
- Time Management and Self-Motivation
Certification
- Marketing Tools: SEO
- B2B Marketing: Pricing Strategies
- International Marketing Foundations
Trailhead Training
- Detailed Data Analysis
- Salesforce Values
- CRM Fundamentals
References
References available upon request.
Timeline
Marketing Manager Intern
YourBookTeam
08.2024 - 03.2025
Business Marketing Outreach Intern
American Dog Society
05.2024 - 09.2024
Lead Supervisor (Seasonal)
Coach Outlet
11.2023 - 01.2024
Sales Associate
Coach Outlet
01.2023 - 11.2023
Bachelor of Science - Marketing
Southern New Hampshire University
Associate of Science - Business Administration
Southern New Hampshire University
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