Jessica Negrete
Ontario,CA
Summary
Channel Marketing professional with 10+ years of experience driving partner marketing programs, MDF strategy, and integrated campaigns that generate pipeline and revenue. Proven track record executing co-marketing initiatives with channel partners, aligning with sales teams, and tracking performance using Salesforce and HubSpot. Strong project manager with expertise in partner engagement, campaign execution, and go-to-market strategy in fast-paced environments.
Overview
15
15
years of professional experience
Work History
Marketing Development Funds (MDF) Specialist
Xerox IT Solutions
03.2021 - 02.2026
- Managed end-to-end channel marketing programs, executing MDF-funded campaigns with partners across email, digital, webinars, and events
- Partnered with channel sales and external partners to plan and execute joint marketing initiatives aligned to pipeline and revenue goals
- Developed and executed co-marketing campaigns that increased partner engagement and contributed to pipeline growth
- Owned campaign execution, ensuring all partner marketing activities were delivered on time, within budget, and aligned to KPIs
- Tracked and reported on partner-sourced and influenced pipeline using Salesforce and HubSpot, providing insights to optimize campaign performance
- Built and maintained strong relationships with stakeholders across sales, marketing, and partner teams, acting as a primary liaison
- Supported regional execution of broader marketing initiatives, including localization of campaigns and partner enablement efforts
Regional Marketing Manager – West Coast
Xerox Business Solutions
01.2022 - 12.2024
- Supported go-to-market execution across 7 states, collaborating with sales and field marketing teams to drive campaign success
- Developed campaign assets including email content, digital materials, and sales collateral to support partner and field marketing initiatives
- Coordinated event marketing and field campaigns, including trade shows and regional activations
- Managed multiple concurrent campaigns, ensuring consistent execution and alignment across stakeholders
- Monitored campaign performance and contributed to analytics and reporting to inform optimization strategies
Marketing Specialist / Sales & Database Support
SoCal Office Technologies (Xerox Business Solutions)
04.2011 - 01.2022
- Supported execution of integrated marketing campaigns, including email marketing, content development, and event coordination
- Assisted in development of marketing assets and partner-facing materials
- Maintained CRM data integrity and supported campaign tracking and reporting
- Coordinated logistics and communications across marketing and sales initiatives
Education
BA - Graphic Design
Point Loma Nazarene University
Skills
- Channel Marketing
- Partner Marketing
- MDF Program Management
- Co-Marketing Campaigns
- Pipeline Generation
- Go-to-Market Strategy
- Marketing Automation
- Campaign Analytics
- CRM (Salesforce, HubSpot)
- Partner Enablement
- Cross-Functional Collaboration
- Event & Field Marketing
- Budget Management
- Project Management
Accomplishments
- Drove $5.6M ESR and $1.7M ACV by generating 476 opportunities and 181 closed-won deals through partner marketing programs in one year
- Increased partner investment 25% YoY and secured $1.5M in incremental MDF funding through strategic co-marketing initiatives
- Executed 50+ integrated partner campaigns across events, webinars, trade shows, and digital channels using scalable campaign frameworks
- Accelerated partner engagement and pipeline growth through MDF-funded programs aligned to sales and go-to-market priorities
Timeline
Regional Marketing Manager – West Coast
Xerox Business Solutions
01.2022 - 12.2024
Marketing Development Funds (MDF) Specialist
Xerox IT Solutions
03.2021 - 02.2026
Marketing Specialist / Sales & Database Support
SoCal Office Technologies (Xerox Business Solutions)
04.2011 - 01.2022
BA - Graphic Design
Point Loma Nazarene University