Summary
Overview
Work History
Education
Skills
Timeline
Generic

LIANG ZANG

SUGAR LAND,TEXAS

Summary

I'm an energetic, fashion-minded person.

Industrious Marketing Specialist offering 3 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.

I have ability to work independently, demonstrating maturity and resourcefulness. Enthusiastic about learning and progressing in every opportunity.

Possesses excellent presentation skills and maintains a positive, active mindset. Effectively engages with personnel at all levels, showcasing the ability to build strong professional relationships. Approaches work with a positive attitude and is capable of working diligently without supervision. Bright, energetic, and driven by a strong career ambition.

Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Marketing specialist position. Ready to help team achieve company goals.

Overview

10
10
years of professional experience

Work History

Content Marketing Specialist

Weee!
10.2020 - Current
  • Executing promotional events and ads campaigns through multiple channels, such as social media, digital media, traditional media, offline events
  • Analyzing campaign results (conversion rates, traffic etc.) to help shape future marketing strategies
  • Supporting execution of a broader marketing plan as assigned
  • Collaborating with peers and other stakeholders in the company in creating brand awareness
  • Develop, recommend, and execute marketing campaigns across a variety of paid social platforms
  • Responsible for paid marketing customer acquisition
  • Own and further relationships with major media platforms
  • Deep expertise in paid Social media and to drive e-commerce (direct response); experience with online-to-offline, app acquisition campaigns
  • An in-depth examination into the weekly performance, to understand trends and identify successes and opportunities, as well as forecasting future channel performance

Editor&Assistant

Shenyang Tengxi Culture Media Co., Ltd.
07.2014 - 09.2019
  • Responsible for editing, organizing, and proofreading articles.
  • Managed the promotion of an online WeChat public account, operated an e-commerce store, and handled procurement for offline events, as well as organized and executed the events.
  • Enhanced team communication through effective scheduling, meeting coordination, and correspondence management.

Education

Bachelor's Degree in Broadcasting And Television J - Broadcasting And Television Journalism

Bo Hai University
China
06.2013

Skills

  • Event Promotion
  • Customer Segmentation
  • Webinar Creation
  • Email Marketing
  • Social Media Management
  • Content Distribution
  • Community Building
  • Content Strategy Development
  • Social Media Knowledge
  • Channel Marketing
  • Content Marketing
  • Analytical Thinking
  • Customer Service

Timeline

Content Marketing Specialist

Weee!
10.2020 - Current

Editor&Assistant

Shenyang Tengxi Culture Media Co., Ltd.
07.2014 - 09.2019

Bachelor's Degree in Broadcasting And Television J - Broadcasting And Television Journalism

Bo Hai University
LIANG ZANG