LIANG ZANG
SUGAR LAND,TEXAS
Summary
I'm an energetic, fashion-minded person.
Industrious Marketing Specialist offering 3 years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management.
I have ability to work independently, demonstrating maturity and resourcefulness. Enthusiastic about learning and progressing in every opportunity.
Possesses excellent presentation skills and maintains a positive, active mindset. Effectively engages with personnel at all levels, showcasing the ability to build strong professional relationships. Approaches work with a positive attitude and is capable of working diligently without supervision. Bright, energetic, and driven by a strong career ambition.
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Marketing specialist position. Ready to help team achieve company goals.
Overview
10
10
years of professional experience
Work History
Content Marketing Specialist
Weee!
10.2020 - Current
- Executing promotional events and ads campaigns through multiple channels, such as social media, digital media, traditional media, offline events
- Analyzing campaign results (conversion rates, traffic etc.) to help shape future marketing strategies
- Supporting execution of a broader marketing plan as assigned
- Collaborating with peers and other stakeholders in the company in creating brand awareness
- Develop, recommend, and execute marketing campaigns across a variety of paid social platforms
- Responsible for paid marketing customer acquisition
- Own and further relationships with major media platforms
- Deep expertise in paid Social media and to drive e-commerce (direct response); experience with online-to-offline, app acquisition campaigns
- An in-depth examination into the weekly performance, to understand trends and identify successes and opportunities, as well as forecasting future channel performance
Editor&Assistant
Shenyang Tengxi Culture Media Co., Ltd.
07.2014 - 09.2019
- Responsible for editing, organizing, and proofreading articles.
- Managed the promotion of an online WeChat public account, operated an e-commerce store, and handled procurement for offline events, as well as organized and executed the events.
- Enhanced team communication through effective scheduling, meeting coordination, and correspondence management.
Education
Bachelor's Degree in Broadcasting And Television J - Broadcasting And Television Journalism
Bo Hai University
China06.2013
Skills
- Event Promotion
- Customer Segmentation
- Webinar Creation
- Email Marketing
- Social Media Management
- Content Distribution
- Community Building
- Content Strategy Development
- Social Media Knowledge
- Channel Marketing
- Content Marketing
- Analytical Thinking
- Customer Service
Timeline
Content Marketing Specialist
Weee!
10.2020 - Current
Editor&Assistant
Shenyang Tengxi Culture Media Co., Ltd.
07.2014 - 09.2019
Bachelor's Degree in Broadcasting And Television J - Broadcasting And Television Journalism
Bo Hai University