Desiree Mitchell
San Jose,CA
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
25
25
years of professional experience
Work History
Marketing Manager
The Harker School
02.2012 - Current
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Project Coordinator
The Harker School
02.2006 - 02.2012
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Managed competing demands and professionally adapted to frequent change, delays and unexpected events.
Direct Marketing Coordinator
Focus Enhancements
01.2000 - 10.2005
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Tracked and reported on marketing campaign responses.
- Leveraged data-driven insights to inform future marketing decisions and strategies.
- Enhanced brand awareness with innovative email marketing initiatives.
Education
High School Diploma -
Leigh High School
San Jose, CASome College (No Degree) - Business Marketing Studies
West Valley College
Saratoga, CASkills
- Social Media Marketing
- Social Media Platforms
- PeopleSoft
- Public and Media Relations
- Budget Administration
- Budgeting and Allocation
- Data Analytics
- Market Analysis
- Campaign Management
- Project Management
- Marketing Campaign Development
Timeline
Marketing Manager
The Harker School
02.2012 - Current
Project Coordinator
The Harker School
02.2006 - 02.2012
Direct Marketing Coordinator
Focus Enhancements
01.2000 - 10.2005
High School Diploma -
Leigh High School
Some College (No Degree) - Business Marketing Studies
West Valley College
Similar Profiles
Julio Montiel HernandezJulio Montiel Hernandez
Personal Computer Support Technician II at The Harker SchoolPersonal Computer Support Technician II at The Harker School
Ritu RajRitu Raj
Administration | Attendance Coordinator at The Harker SchoolAdministration | Attendance Coordinator at The Harker School
Yamilet Del RioYamilet Del Rio
Teacher's Assistant at The Harker SchoolTeacher's Assistant at The Harker School