Quick-thinking public relations practitioner who is talented at obtaining positive press coverage for companies and clients. Accomplished in maintaining good relationships with journalists and the media. Areas of expertise include crisis management, brand reputation, and media relations.
Hi, I’m
Desiree Medina
Clinton,MD
Summary
Overview
18
years of professional experience
Work History
Desiree Medina PR
Publicist
2005.09 - Current (18 years)
Job overview
- Generate publicity for organizations, products, or individuals using techniques in advertising, marketing, and public relations; develop and create campaigns and content for social media on key platforms: Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Havoc of Mobb Deep
Publicist
2021.05 - 2023.01 (1 year & 8 months)
Job overview
- Increased Instagram social media engagement by 46% in six months (from 404K to 590K followers.)
- Facilitated inquiries and requests from media; developed and implemented press tours and promotional campaigns to increase brand awareness; pitched stories to journalists; drafted written materials including press releases, talking points, media alerts, biographies, speeches; crisis management, social media monitoring and content creation.
- Managed press coverage and tracked metrics analysis on an ongoing basis including weekly updates on goal progress, monthly, quarterly and yearly analysis, etc.
The Knight Foundation
Research Assistant
2020.09 - 2021.05 (8 months)
Job overview
- Listened to social media conversations and mentions to track patterns and draw conclusions about voting habits; focused on conversations that would promote or provide voting opportunities and insights; monitored and tracked social media, print, broadcast and online discussions and content across all platforms to assess conversations regarding voting trends; developed reports identifying data patterns, insights, and trends
Education
Howard University
Bachelor of Arts Degree from Strategic, Legal, And Management Communication, Public Relations
University Overview
Skills
- Work successfully across numerous stakeholders, with experience managing multiple projects simultaneously.
- 75 WPM and transcription experience
- Media Relations
- Editorial judgment, strong verbal and written communication skills.
- Brand Image Alignment
- Crisis Communications
Timeline
Publicist
Havoc of Mobb Deep
2021.05 - 2023.01 (1 year & 8 months)
Research Assistant
The Knight Foundation
2020.09 - 2021.05 (8 months)
Publicist
Desiree Medina PR
2005.09 - Current (18 years)
Howard University
Bachelor of Arts Degree from Strategic, Legal, And Management Communication, Public Relations