Desmond Cusaac
Director Of Sales, NE Region
Sicklerville,NJ
Summary
Transformative leadership executive equipped in building and leading successful Go To Market sales strategies. Offers deep understanding of market analyzation and current conditions excelling at motivating personnel to produce sustaining sales results. Seeking senior level executive leadership sales position.
Overview
19
19
years of professional experience
Work History
Director of Sales NE Region
ScentAir Technologies
09.2023 - Current
- Driving business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns leading management and individual contributor personnel throughout 13 US states and 3 Canadian provinces.
- Implemented new hire training assessment protocol, resulting in increased Account Executive productivity and streamlined operations
- Secured key partnerships that contributed to the company's overall growth strategy and market reach
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Regional Sales Leader
ScentAir Technologies
05.2016 - 09.2023
- Transformed underperforming sales region to one of the top teams in the corporation launching KPI metric cadence, revamping Go to Market strategy resulting in five fiscal years of YOY growth
- Reimaged business development through digital transformation launching tech stack initiative resulting in 39% increase in YOY sales results FY 2021
- Increased sales growth 48% FY 2022 as a 2-Time President's Club Award Winner
- Spearheaded talent development initiative outlining career advancement resources throughout North America
- Executed integral role as founding member of Diversity & Inclusion Council Charter launching global diversity training platform
- Revamped AE Compensation Plan as a participating component of leadership brain trust.
General Manager
Aramark Uniform & Career Apparel
01.2014 - 05.2016
- Promoted from Sales Manager to spearhead profitability; Surpassed target by 10.16% exceeding $24M in total operating annual revenue managing all aspects of P&L ownership with over ninety direct reports
- Recognized with Base Business Growth Award increasing rental revenue 5.6% for business operations including sales, fleet, route optimization, and administrative departments FY 2014
- Delivered #1 and #3 performance results respectively, out of eighty-six market centers in Drive Direct Sales Promo Stacked Rankings encompassing cross-functional collaboration between supply chain, finance, service, and sales departments FY 2014, FY 2015
- Enacted succession planning through developmental coaching promoting 32% of mid management team to accelerated leadership roles.
Sales Manager
Aramark Uniform & Career Apparel
12.2011 - 01.2014
- Advanced career with managerial promotion from Sr
- Account Executive role, creating new sales team producing $1.27M in annualized new business revenue finishing 126% of annual budget attainment FY 2012
- Established reduction in annualized turnover from 77% to 0% managing 'hunter' role environment FY 2012
- Expanded leadership bandwidth with designation to lead additional 2nd sales team (Long Island) achieving 127% of annual budget attainment FY 2013.
Sr. Account Executive
Aramark Uniform & Career Apparel
05.2005 - 12.2011
- Ascended career with promotion to Senior Account Executive to identify growth opportunities within major accounts in manufacturing, food processing and K-12 sectors FY 2009
- Awarded Eastern Region Account Executive of Year in FY 2010
- Performed 5 years consecutively of 100% direct sale growth with total direct sales over $496K in FY 2010
- Accomplished Sales Excellence Trip Award Winner FY 2008-FY 2012.
Education
Bachelor of Science - Business Administration
Towson University
Towson, MD 05.2001 -
Skills
MEDDPICC Master Class Certifiedundefined
Timeline
Director of Sales NE Region
ScentAir Technologies
09.2023 - Current
Regional Sales Leader
ScentAir Technologies
05.2016 - 09.2023
General Manager
Aramark Uniform & Career Apparel
01.2014 - 05.2016
Sales Manager
Aramark Uniform & Career Apparel
12.2011 - 01.2014
Sr. Account Executive
Aramark Uniform & Career Apparel
05.2005 - 12.2011
Bachelor of Science - Business Administration
Towson University
05.2001 -
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