Destiny Harrison
Cary,NC
Summary
Forward-thinking marketing professional with proven background supporting clients with cost-effective marketing campaigns. Develops collateral, executes plans and adjusts strategies to keep initiatives on target.
Overview
4
4
years of professional experience
Work History
Assistant Director of Marketing
Duke University
Durham, NC
09.2022 - Current
- Lead account executive who drive a variety of campaigns from ideation to execution for the Duke Women's Basketball team which lead to increased attendance by 15% in my first season
- Work with our sponsorship team to increase the game day experience by incorporating a post game mingle with fans
- Executive our first annual dance clinic with our dance team with 180 dancers that participated in a clinic and then perform at halftime
- In my first season had a sold out crowd against UNC
- Created and managed multiple projects during the season to make sure the game day experience was growing and improving game by game
- Reached 100 K followers on Instagram by creating a social campaign that focus more on the player then posting game day graphics
- Collaborated with other departments to coordinate strategic marketing activities
- Lead cross-functional teams on various projects to produce our National Girls and Women in sports Day game, Celebrating Black Excellence and our Pink Game to honor Breast Cancer
- Optimized existing campaigns through A and B testing techniques such as split testing emails or different landing page designs
Marketing Intern
Seattle Seahawks
Seattle, WA
07.2021 - 02.2022
- Managed Junior 12s Kids Club increasing company program membership to 5,000
- Satisfactorily supported team club with various marketing duties related to marketing merchandise and promotional programs and events
- Took direction and followed through on tasks of expanding non-residential state parameters with a 25% increase
- Produced marketing graphics that were attractive animation videos and high-quality reaching 42.2K views
- Measured marketing, advertising and communications program performance noting over 5M social media impressions and developed tournaments hosted on Rival
- Executed successful product introductions and relaunches like the Seahawks Gaming Community by coordinating actions which generated awareness and growth up to 1000 new members.
Graduate Marketing Assistant
Georgetown University Athletics
Washington, D.C.
06.2020 - 07.2021
- Managed and executed social media strategy, coordinating posting and engagement efforts
- Compiled and disseminated company news, project updates and acquisition activities through social media release distribution, engagement, and marketing impressions
- Created women's basketball social media wallpaper posts to build robust brand presence having 16,602 impressions and 1,338 engagements on Twitter, Facebook, and Instagram
- Devised corporate marketing messaging and advertising campaign strategies for women's basketball growing Instagram followers by 326 within 3 months
- Consistently executed an engagement of 7% on integrated social media marketing platforms
- Captured over 3,000 impressions and 300 engagements and kept in frequent contact to maximize swimming and dive followers in a 2-month span
- Executed successful digital social marketing by coordinating with the university to ensure unique representation of each team
- Drafted reports and presentations for Women's basketball to illustrate game day digital marketing plan
- Measured marketing, advertising, and communications for the Athletic Program Department performance with a #9 ranking according to Skull Sparks, driving up more social account interactions
- In a fast-paced workplace, collaborated with marketing manager and team to plan out campaign strategies, timetables, reports and presentations.
Education
Master of Science -
Georgetown University
05.2022
Bachelor of Arts - Sports Management
University of North Carolina At Greensboro
12.2019
Symposium -
Black Sports Business Symposium
Atlanta, GANACMA Marketing Confernce
Skills
- Athletic department services
- Campaign Management
- Internet and E-mail Marketing
- Customer Relationship Management (CRM)
- Competitive and Trend Analysis
- Event planning and execution
- Marketing Techniques
- Online marketing and advertising
- Communications leadership
- Planning & organizing
- Market Tracking
- Project Planning
Timeline
Assistant Director of Marketing
Duke University
09.2022 - Current
Marketing Intern
Seattle Seahawks
07.2021 - 02.2022
Graduate Marketing Assistant
Georgetown University Athletics
06.2020 - 07.2021
Master of Science -
Georgetown University
Bachelor of Arts - Sports Management
University of North Carolina At Greensboro
Symposium -
Black Sports Business Symposium
NACMA Marketing Confernce