Deterrian Jones
Washington,,DC
Summary
Results-driven creative strategist with a passion for impactful content that resonates with the public consciousness and politics. Proven track record of producing high-performing vertical content, recognized with the highest performing content of the year on White House channels. Experienced in managing teams and working cross-functionally, with expertise in working with influencers as a liaison and host for influencer days at the White House. Blending expertise in culture, politics, and media to deliver compelling narratives.
Overview
2
2
years of professional experience
Work History
Social Media Manager, Snapchat and Vertical Reels
Executive Office of the President, The White House
03.2023 - 01.2025
- Managed, developed and executed content strategy for the official White House Snapchat (800K+ followers), increasing Gen Z engagement by 40% through culturally resonant, cross-platform content, implementing strategies through research surrounding Snapchat best practices
- Wrote, scheduled and optimized short form content that leveraged social media trends and resulted in the highest performing content of the year on the @WhiteHouse Instagram (7.6M followers) and a 30% increase in annual engagement, primarily surrounding cultural tent pole events (Super Bowl, Holidays, VIPs, etc.)
- Collaborated with video, graphic design and platform teams from ideation to execution, pitching ideas and rollout strategies; and attending events for on the ground social media coverage
- Created weekly social metrics report (engagement, topics, follower growth) and presented to senior leadership as a way to inform content strategy
- Collaborated and coordinated with stakeholders (media outlets, global brands, celebrities, influencers, and partners) on cohesive, exclusive and digital-first rollouts; and served as an office liaison to aid in hosting influencer/creator days
- Served as the White House office intern supervisor, overseeing the recruitment, selection, and day to day management of 27 interns across five cohorts throughout 10-16 week sessions
Office of Digital Strategy, Intern
Executive Office of the President, The White House
09.2022 - 12.2022
- Managed 100+ social media influencers via spreadsheet and aided in strategic influencer outreach on behalf of the team
- Maintained key pages on the official White House website, delivering weekly updates to ensure timely site content and compiled weekly memos to send to senior leadership regarding team goals
- Brainstormed and developed short form content for the @WhiteHouse Instagram
Education
Bachelor of Arts - Political Science And Digital Media Studies
University of Mississippi
Oxford, MississippiSkills
- Social Media Management
- Content Creation
- Copywriting
- Cross Functional Collaboration
- Vertical Video
- Data Analytics
- Influencer Programming
- Team Management
Timeline
Social Media Manager, Snapchat and Vertical Reels
Executive Office of the President, The White House
03.2023 - 01.2025
Office of Digital Strategy, Intern
Executive Office of the President, The White House
09.2022 - 12.2022
Bachelor of Arts - Political Science And Digital Media Studies
University of Mississippi
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