Detra N. Rodgers

Portfolio Scope

• 500K+ active digital households
• 120M+ annual digital transactions

Key Business Outcomes

• Expanded digital enrollment by 40%, achieving 74% digital penetration of checking households and improving retention.
• Increased active digital users by 44%, moving the organization from lower-quartile to top-quartile digital penetration among regional banking peers.
• Generated $16.8M in new deposits through digital product monetization and personalized in-app experiences.
• Increased multi-feature adoption per user by 7% across bill pay, mobile deposit, Zelle, and alerts, improving CLV.
• Achieved $4.8M in annualized cost savings by driving 9% increase in paperless adoption, lowering servicing expenses.
• Reduced contact center call volume by 18% through digital self-service and containment, lowering cost-to-serve.
• Improved mobile app ratings to 4.8 (App Store) and 4.7 (Google Play), highest in company history.
• Increased Customer Satisfaction scores for digital banking annually through targeted engagement initiatives.

Full Customer Lifecycle Oversight

• Own the mobile and web banking engagement experience for consumer and small-business segments.
• Champion the vision; provide oversight and drive modernization for technology stack that enables channel growth, onboarding, active users, adoption, retention, deepening and channel satisfaction.
• Led the implementation of the bank's first paperless digital account opening experience.
• Launched enterprise-wide Early Access / Beta Program, reducing post-launch defects, accelerating time-to-value, and improving feature adoption curves.
• Developed measurement and insight framework, created performance dashboards, and conducted quarterly business reviews to drive performance improvements.
• Developed field enablement and digital advocacy programs that enhanced product education, cross-selling, and digital literacy across the bank.

• Owned growth strategy and customer value propositions for omnichannel consumer experiences across 1,100 retail locations and digital platforms, managing a $1M innovation budget.
• Launched Amazon Returns, driving 9% incremental new customer traffic and 20% conversion uplift post-transaction; contributed an estimated 2M+ incremental annual visits.
• Led Kohl's Cash promotional product strategy, delivering 20% sales lift and 15% higher basket size during promotional periods.
• Evaluated vendors, negotiated contracts, and conducted risk analysis for 7 enterprise partnerships, securing financial viability and brand alignment.
• Built and led cross-functional team of 26 across product, engagement, analytics, and customer experience to enhance project collaboration.

• Increased top-of-funnel demand by 40% YoY.
• Improved marketing-sourced pipeline by 35%, accelerating revenue growth.
• Established and led marketing center of excellence, empowering 58 associates across multiple regions to drive strategic initiatives.
• Increased client retention by 15% through targeted lifecycle engagement strategies.
• Reduced sales cycle 12% through improved product positioning, segmentation, and sales enablement.
• Managed end-to-end growth funnel for healthcare SaaS and managed services portfolio, enhancing provider support for long-term and post-acute care.

• Led product strategy contributing to Fiserv becoming the #2 digital banking platform and #1 U.S. bill pay provider by 2010.
• Launched and scaled consumer banking products, including bill pay, money movement, and ACH origination.
• Enhanced client onboarding and activation processes, streamlining time-to-value and driving feature adoption.
• Collaborated with sales and relationship teams to refine commercialization strategies and strengthen product-market fit.

• Owned wireless, broadband, and voice product portfolios during major industry expansion, securing national No. 1 position in wireless and DSL penetration.
• Increased ARPU and retention through bundled consumer product strategies.
• Scaled broadband (DSL) adoption to 5.1M+ customers.
• Enhanced ARPU and retention through strategic bundling of consumer products.