Devi J
Summary
- Detail-oriented QA Analyst with 6+ years of experience in validating multi-channel digital communications including email newsletters, SMS, IVR scripts, push notifications, and Data Cloud integrations within Salesforce Marketing Cloud.
- Skilled in creating and executing test plans, validating dynamic content and personalization logic using AMPscript, SSJS, and Data Cloud attributes, while ensuring compliance with accessibility, branding, and regulatory HIPAA, CAN-SPAM standards.
- Experienced in QA for Journey Builder, Email Studio, Automation Studio, and Data Cloud activations, as well as testing across devices, browsers, and clients using tools like Email on Acid, Litmus, and Postman.
- Familiar with Agile environments and release cycles involving UAT, regression testing, and deployment verification.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Salesforce Marketing cloud QA (Digital Messaging)
Davita Kidney Care
Denver
07.2024 - Current
- Validated HIPAA-compliant email/SMS communications in SFMC for patient reminders, education, and wellness programs.
- Performed cross-browser/device testing on responsive templates using Litmus and Email on Acid.
- Created and executed test cases for Journey Builder workflows with multiple entry criteria, decision splits, and dynamic content blocks.
- Validated Data Cloud segment activations syncing to Marketing Cloud for personalized campaigns.
- Tested Data Cloud attribute mappings to ensure correct personalization and region-specific targeting.
- Validated IVR triggers and message flow logic integrated within patient journeys.
- Used AMPscript/SSJS debugging to verify conditional logic and dynamic region-specific personalization.
- Participated in stakeholder UAT reviews, providing defect reports and issue tracking.
- Ensured compliance with patient data privacy standards in all communications (PHI masking, opt-out handling).
QA Email Marketing Specialist
Charles Schwab
Austin
04.2021 - 06.2024
- Led QA validation for large-scale email campaigns related to 401(k), credit card, and financial products.
- Performed data-driven dynamic content testing using AMPscript and Data Extensions.
- Used Postman to test REST API calls and triggered send activities.
- Conducted A/B Testing QA for subject lines, templates, and CTAs across customer segments.
- Reviewed cloud page form submissions for accuracy and integration with backend DEs.
- Assisted in deployment validation and regression testing during sprint releases.
- Managed QA documentation for template approvals, testing sign-offs, and UAT scripts.
Marketing Cloud QA Engineer
Western Union
Hyderabad
06.2018 - 12.2019
- Validated email journeys, transactional SMS, and push notifications across different customer lifecycle stages.
- Validated AMPscript logic, ensuring region and product-specific personalization rendered correctly.
- Tested Data Cloud-driven personalization rules for cross-border customer campaigns.
- Executed A/B tests and monitored analytics post-send for subject line/copy variation outcomes.
- Reviewed email design standards, including responsive layout, brand compliance, and accessibility (color contrast, alt text).
- Validated lead forms on Cloud Pages and tested real-time syncing to Salesforce CRM.
- Collaborated with developers to debug SSJS/AMPscript errors before deployment.
- Supported test data creation and SQL-based segmentation testing.
Education
Master of Science - Computer Science
University of Alabama At Birmingham
Birmingham, AL05-2021
Skills
- Email validation and A/B testing
- AMPscript debugging
- Personalization strategies
- Data cloud integration
- Marketing automation
- Cross-client testing
- Regression and UAT testing
- Email Studio and Journey Builder proficiency
- Automation Studio and Mobile Studio expertise
- Data segmentation strategies
- REST API and SQL skills
- HTML and CSS proficiency
- RabbitMQ messaging system knowledge
Certification
- SalesForce Marketing Cloud Email Specialist
Timeline
Salesforce Marketing cloud QA (Digital Messaging)
Davita Kidney Care
07.2024 - Current
QA Email Marketing Specialist
Charles Schwab
04.2021 - 06.2024
Marketing Cloud QA Engineer
Western Union
06.2018 - 12.2019
Master of Science - Computer Science
University of Alabama At Birmingham
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