Devin Bruton
Lititz,PA
Summary
Entrepreneurial, innovative executive with extensive healthcare leadership background in business development, marketing and sales operations. Known for ability to identify, build, and nurture strategic relationships centered on growth. Highly skilled in successfully navigating organizations through periods of accelerated growth, cultivating business opportunities to maintain continuous profitability. Collaboratively coach cross-functional teams of executive leadership, sales staff and clinical staff through an aligned message to positively project the company image, ensure quality care and address the diverse needs of all stakeholders – patients, families and team members. Driven Business Development Executive with career history of proven skill in hiring, developing and retaining high-performance teams driving traditional and transformational growth. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management and management transition. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
19
19
years of professional experience
Work History
Senior Director Business Development
WELLSPAN HEALTH
York, PA
12.2021 - Current
- Led cross-functional teams through stages of new product development: from concept creation to operational and clinical development and go-to-market planning to launch strategy execution resulting in new patient volume growth in excess of 20,000 lives in first year.
- Drove significant cost savings through process improvements and resource optimization initiatives resulting in reduction of operating cost by 10% annually.
- Leveraged data analytics tools to develop insightful market and competitor reports that informed executive-level decision making.
- Key accomplishments include establishing direct to employer services, exploring and selecting joint ventured micro-hospital sites, and cultivating partnerships for growth.
Vice President of Business Development
CANCER TREATMENT CENTERS OF AMERICA
Philadelphia, PA
01.2020 - 06.2021
- Led marketing initiatives, communications, and physician relations in efforts to drive volumes growth and establish new patient programs resulting in net revenues of greater than $2 million.
- Drove initiative to refocus patient origin during COVID pandemic to achieve greater than 17% growth within 100-mile radius of facility; not only off-setting patient's resistance to travel during this time but also growing overall volume by 5%.
- Spearheaded initiatives to target untapped markets, diversifying client base substantially in union supported environment increasing single quarter patient screenings by 120 new patients.
Owner/Operator
BRUTON CONSULTING
Lansdale, PA
01.2019 - 12.2019
- Managed day-to-day business operations.
- Analyzed, recommended and developed customer loyalty programs to drive customer retention and boost sales for small businesses.
- Developed business plan, processes and procedures to provide superior marketing campaign development for customers, resulting in 30% customer growth on average.
Chief Business Development Officer
ST. CHRISTOPHER'S HOSPITAL FOR CHILDREN
Philadelphia, PA
01.2013 - 12.2018
- Conducted in-depth market analysis to set strategy and mature business plans, identify new business opportunities, examine competitors and foster strategic partnerships driving $45 million net revenue annually; greater than $15 million growth from previous year.
- Led marketing, business development, and physician sales teams to drive growth contiguous volume growth by 2% - 3% each year for 6 years.
- Operated new clinical and non-clinical programs to improve patient access through decreasing wait times by 2 days on average for clinical office hours and driving critical care transport access response time to less than 1 hour on average.
- Key accomplishments include strategic negotiation and regional placement of service lines, cultivating strategic relationships, and expanding referral base by 6 additional partners in 4 years.
Director, Strategic Development
MEDICAL CITY DALLAS HOSPITAL/MEDICAL CITY CHILDREN'S HOSPITAL
Dallas, TX
10.2007 - 10.2012
- Orchestrated development of Neonatal Care Network driving more than $20 million patient revenues through new partnership stream.
- Analyzed market data, established new programs, and directed physician sales team to average 5% annual growth over four-year period.
- Negotiated critical care transport contracts creating positive cash flow of $650,000 annually.
- Key accomplishments include Neonatal Care Network development, drove acquisition of 5 pediatric urgent care centers, and exceeded annual growth goals 5 concurrent years.
Marketing Coordinator
Medical City Radiology
Dallas, TX
10.2005 - 10.2007
- Spearheaded business development operations for outpatient radiology programs resulting in 18% patient growth.
- Created engaging brochures and flyers to use for promotional materials and distribution resulting 20 calls increase per week.
- Developed comprehensive go-to-market plans, outlining target audiences, messaging strategies, tactics, timelines, budgets.
Education
MBA -
Texas Woman's University
Denton, TXBachelor of Science -
Midwestern State University
Wichita Falls, TXSkills
- Business Plan Creation/Execution
- Program Operations
- Business development and planning
- Team Leadership
- New Market Strategy
- Directed Sales, Marketing, and Public Relations
- Strategic Relationship Development
- Market/Data Analysis
- Key Account Management
- Industry Networking
- Stakeholder Management
- Customer Engagement
Boards and Committees
- Assistance in HealthCare, Vice President, Philadelphia, PA, 2020 - 2021
- Crohn's and Colitis Foundation, Board Member, Philadelphia, PA, 2016 - 2019
- Crohn's and Colitis Foundation, Take Steps Executive Council, Philadelphia, PA, 2014 - 2020
- March of Dimes, Signature Chefs Executive Leadership Committee Member, Philadelphia, PA, 2016 - 2018
Awards
- National Physician Relations Managers Development Committee, 2020 – 2021
- Outstanding Stakeholder, Cancer Treatment Centers of America, 2020
- Physician Sales Team Development Council, Tenet Healthcare Corp, 2015 – 2017
- Top Physician Sales Team Leader of the Year, HCA North Texas, 2011
- Physician Sales Team Development/Trainer, HCA North Texas, 2007 – 2012
- Baldridge Development Team, Medical City Dallas Hospital, 2010 – 2011
- Sales Leader of the Year, Mobile Imaging Group
- Team Leader of the Year, Denton County MHMR
Timeline
Senior Director Business Development
WELLSPAN HEALTH
12.2021 - Current
Vice President of Business Development
CANCER TREATMENT CENTERS OF AMERICA
01.2020 - 06.2021
Owner/Operator
BRUTON CONSULTING
01.2019 - 12.2019
Chief Business Development Officer
ST. CHRISTOPHER'S HOSPITAL FOR CHILDREN
01.2013 - 12.2018
Director, Strategic Development
MEDICAL CITY DALLAS HOSPITAL/MEDICAL CITY CHILDREN'S HOSPITAL
10.2007 - 10.2012
Marketing Coordinator
Medical City Radiology
10.2005 - 10.2007
MBA -
Texas Woman's University
Bachelor of Science -
Midwestern State University
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