Dedicated creative with fresh ideas, strong organization, and proven passion seeking a chance to grow in a progress-driven, encouraging environment.
Overview
10
10
years of professional experience
Work History
Recruitment Coordinator for Graduate Programs
Ouachita Baptist University
06.2024 - Current
Identified areas of inefficiency and ineffectiveness in the graduate application as well as in new and existing office procedures
Analyzed applicant data to identify trends in demographics
Liaised with marketing vendor to strategize and implement targeted social, PPC and SEO outreach efforts
Increased enrollment yield rates by implementing strategic marketing campaigns, creating targeted recruitment initiatives and updating personalized prospective student communications in Slate
Coordinated on-campus graduate intensive weekend event for 60+ incoming students and several virtual and in-person recruitment events throughout the cycle
Corresponded with six program directors to identify questions, requests and action items for each of their degree programs, often providing unique solutions for highly individualized needs
Graphic Design Freelance
D-BAT Little Rock
02.2015 - 09.2022
Designed, refreshed and published advertising materials for print, web and social media
Worked with client to create uniform messaging across multiple platforms for upcoming events, pro shop sales, member specials, contests and more, prioritizing brand awareness and identity
Geared marketing towards multiple, diverse audiences including young players, mature players, casual players, coaches, parents and youth leagues
Senior Admissions Counselor
Ouachita Baptist University
07.2018 - 05.2022
Developed fresh, engaging and steady Instagram feed and reel content for admission counselor accounts
Managed a substantial, diverse territory of prospective students, while engaging in timely and thorough communications with each family, from their interest through enrollment
Recruited through personalized calls, campus tours, on-campus events, college fairs and more, including strategizing and organizing a three day Houston-area event to build regional recognition
Maintained detailed knowledge of admission policies, academic programs and financial aid opportunities to provide accurate information during counseling sessions