DEVIN PAXTON

• Developed comprehensive social media strategy from scratch, defining goals, target audience, content themes, and posting schedules.
• Established brand-consistent profiles across major platforms, including Facebook, Instagram, TikTok, etc.
• Generated high-quality, original visual content that resonated with the target audience and drove increased engagement.
• Curated and developed a content calendar with a mix of promotional, educational, and entertaining posts to maintain audience interest.
• Increased social media followers by 4.89% within first 90 days, demonstrating effectiveness of the newly established strategy.
• Achieved 2.24% average monthly growth in engagement (likes, comments, shares) compared to previous period.

Created marketing collateral for digital and traditional printing methods, ensuring high-quality visual materials that resonate with the target audience.

• Produced engaging video content for social media platforms, enhancing brand presence and audience engagement.
• Led photography productions, capturing compelling visuals to support marketing campaigns and branding initiatives.
• Assisted in the development and implementation of effective social media strategies, optimizing online presence and promoting client success.
• Brands I worked with: Chelsea Music Hall, World Pride, Bushwig Festival, and New Vintage Music.

As Customer Care Coordinator, I assisted with:

• Communication with customers to assess and address individual needs, providing timely and quality support.
• Maintained and managed customer files and databases.
• Took ownership of customers' issues to follow problems through to resolution.
• Trained new employees on best practices and customer care procedures to eliminate inefficiencies.
• Developed and implemented customer care policies, procedures, and regulations necessary to satisfy the customer base.

In addition:

• Developed and branded weekly in-house newsletter
• Assisted with Video Content for Social Media to showcase products, services, and company events to enhance brand brand visibility and engagement.

• Responded promptly to customer inquiries, resolving issues, and providing information on products and services.
• Collaborated with Customer Care team to maintain meticulous records of customer interactions and transactions.
• Managed bi-weekly safety inspections, ensuring a secure and compliant workplace.
• Organized and maintained customer records and staff supplies for efficient operations.
• Produced bi-weekly newsletters, fostering engagement and communication among customers.
• Created in-store signage to enhance shopping experience and convey information effectively.

During my internship, I assisted with:

• Work as part of Multicultural Affairs and LGBTQ+ Programs creative staff to create and produce graphic work for the department(s) as assigned.
• Assist with project requests and collaborate with departments across campus to update and optimize creative deliverables.
• Ensure all designs adhere to overall university brand standards, procedures, and best practices while delivering innovative, quality design.

• Served as skilled bartender, delivering exceptional customer service and ensuring a positive guest experience.
• Collaborated on event planning, contributing to the conceptualization, organization, and execution of successful events.
• Managed event promotions to boost attendance, employing creative marketing strategies and campaigns.
• Assisted in content creation for promotional materials, including social media content and marketing collateral.
• Demonstrated adeptness in budget management to ensure efficient allocation of resources and cost control.