Devin Woodley
Brooklyn
Summary
Executive leader with 20+ years driving profitable growth across complex, regulated services organizations. Proven record scaling B2B revenue, negotiating high-impact contracts, launching new products, and optimizing reimbursement and payment integrity to expand margins. Builds durable partner ecosystems, aligns cross-functional teams, and turns data and operational rigor into sustained EBITDA improvement. Experienced operator in fast-paced environments requiring disciplined execution, commercial creativity, and change leadership.
Results-driven executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in strategic planning, financial management, and stakeholder engagement. Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
Overview
19
19
years of professional experience
Work History
Vice President, Managed Care Relations, Product Development, Payment Integrity & B2B Sales
VNS Health (formerly Visiting Nurse Service of New York)
New York, NY
10.2018 - Current
- P&L-oriented leader driving enterprise payor relations and commercial strategy across five provider entities (home health, home care, behavioral health, care management, physician practice), covering 26 payors. Accountable for growth, pricing, productization, payment integrity, and strategic partnerships.
- Selected impact:
- Revenue model transformation: Shifted Medicare Advantage portfolio to >90% episodic reimbursement, driving >$75M annual revenue impact and expanding gross margin from 37% to 55% over six years through pricing strategy, contract design, and operational enablement.
- Cash acceleration and cost-to-collect: Increased yield from 78% to >99% via org design, workflow redesign, automation, and selective outsourcing—achieving top-decile collections with one of the industry’s lowest costs per claim.
- New product creation: Co-developed and launched care management offerings; one product scaled to $12M annual revenue at >63% gross margin, with measurable client outcomes and retention benefits.
- Data & AI monetization: Executed a licensing agreement with a major technology company to embed eight VNS Health predictive models (ML/AI) into their EMR/EHR, creating a recurring, high-margin (80%+) revenue stream and strategic differentiation.
- Enterprise sales & partnerships: Managed relationships across national and regional payors; negotiated complex value-based constructs aligned to quality and total-cost-of-care outcomes.
- Policy influence: Registered lobbyist advising New York State on modernization of Medicaid home health reimbursement—aligning policy with value-based care and access goals.
- Leadership: Built and retained a high-performing team (tenures 4–7 years); fostered a KPI-driven culture and cross-functional alignment across clinical, finance, claims, legal, and analytics.
Founder & Owner
BOSS ecoPower
Orangeville, Ontario, Canada
11.2009 - 03.2021
- Entrepreneurial P&L ownership in energy efficiency and renewables distribution/installation.
- Commercial partnerships: Secured exclusive regions; partnered with GE, Eaton, Siemens on R&D, product launches, and channel sales.
- Enterprise retail channel: Won contract with five Home Depot locations as sole provider for renewable energy solutions—building a scalable go-to-market motion.
- Financial rigor: Built ROI models to guide customer adoption and pricing; adapted to shifting incentives and commodity prices to maintain margins.
Facility Contract Manager
Optum / United Behavioral Health
New York, NY
08.2014 - 10.2018
- Led network strategy and enterprise negotiations across NY and NJ, including Medicaid implementations and national behavioral health value-based constructs.
- Selected impact:
- Portfolio optimization: Managed 180+ NY provider contracts delivering ~$3M annualized savings; managed 100+ NJ contracts delivering ~$1M annualized savings through rate strategy, tiering, and selective growth.
- Large-scale launches: Implemented $80M State of New York Managed Medicaid programs (FIDA, HARP, EPP/Basic, NY Medicaid) across behavioral facilities—on time and within budget.
- Value-based contracting: One of four national representatives designing and scaling VBC/ARM models for behavioral health—aligning incentives to quality and total cost.
- Network growth: Built autism services network; executed national ABA/BCBA contracting to meet access and quality goals.
- Cross-functional orchestration: Partnered with claims, finance, economics, network management, clinical quality, and legal to reduce member costs while improving outcomes.
Founder & Owner
BOSS Pools
Orangeville, Ontario, Canada
03.2007 - 07.2014
- Launched and operated a design-build services firm.
- End-to-end operations: Pricing, budgeting, contracting, project management, and multi-trade vendor management.
- Scalable delivery: Built repeatable processes to manage seasonality, labor, and supply chain with strong customer satisfaction.
Education
BA - Psychology (Specialized Honors, Department of Health)
York University
Toronto, Ontario, Canada01-2010
Skills
- Growth strategy and commercial excellence (B2B, enterprise, channel/partner)
- Contracting and negotiations (payors, providers, enterprise buyers)
- Pricing, reimbursement, and payment integrity optimization
- Product strategy and commercialization; AI/ML-enabled offerings
- Operations and margin expansion; automation, outsourcing, and scalability
- Team building, talent retention, and executive stakeholder management
- Regulatory navigation, government relations, and value-based economics
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Complex Problem-solving
Timeline
Vice President, Managed Care Relations, Product Development, Payment Integrity & B2B Sales
VNS Health (formerly Visiting Nurse Service of New York)
10.2018 - Current
Facility Contract Manager
Optum / United Behavioral Health
08.2014 - 10.2018
Founder & Owner
BOSS ecoPower
11.2009 - 03.2021
Founder & Owner
BOSS Pools
03.2007 - 07.2014
BA - Psychology (Specialized Honors, Department of Health)
York University
Executive & Academic Engagement
- Guest Lecturer, Columbia University, Department of Public Health & Policy (2019, 2026)
- MIT AI in Healthcare — Executive Certificate Program, 2026
Advisory
- Lead advisor to Clean Wave Energy Corporation (2014 – present)
- International advisory work for health in the home in Canada, Ireland, Italy and Saudi Arabia