Wayne Bibb
Bowie,MD
Summary
Results-driven digital marketing professional with 4+ years of experience in content creation, videography, photography, and communications marketing. A 2023 Bowie State University graduate with a B.S. in Public Relations & Marketing, bringing over 10 years of customer service experience and strong project management skills. Proven ability to wear multiple hats as a digital, visual, and communications marketing coordinator while delivering high-quality, results-focused campaigns.
Overview
5
5
years of professional experience
Work History
Visual Marketing Assistant/ Inventory Specialist
Event Network
Washington, D.C
06.2021 - Current
- Designed and maintained in-store displays, window presentations, and floor layouts to attract consumers.
- Developed floor plans and organized retail store setups for holidays and special events.
- Analyzed consumer trends and sales data to optimize product placement and boost sales.
- Collaborated with marketing, sales, and management teams to implement strategies effectively.
Digital Marketing Coordinator
Medical Center Orthotics and Prosthetics, LLC
Silver Spring, MD
06.2024 - 03.2026
- Developed and published engaging content for website, social media, and email newsletters, including blog posts, articles, graphics, and videos.
- Scheduled and posted content across social media channels, monitoring interactions and responding to comments.
- Designed and executed email marketing strategies by creating templates and segmenting audiences.
- Tracked open and click-through rates to measure email campaign performance.
- Implemented strategies to enhance website search engine ranking through keyword research and on-page optimization.
- Captured and edited visual content for social media accounts, ensuring high-quality presentations.
- Crafted engaging social media posts to accompany visual content for effective publishing.
Communications Marketing Coordinator
The Aspen Institute
Washington, D.C
05.2021 - 06.2024
- Developed email newsletters and event promotion pages to enhance audience engagement.
- Coordinated virtual event logistics and collaborated with program teams on media content.
- Analyzed marketing development efforts using Google Analytics, HubSpot, and MailChimp.
- Created multimedia content for leadership programs, including blog posts and social media graphics.
- Identified potential digital partnerships for product collaboration initiatives.
- Assisted in troubleshooting CRM issues for nonprofit and affiliate employees.
- Monitored and updated CRM information to ensure data accuracy.
- Captured and edited visual content for social media accounts, including photography and video.
Education
Bachelor of Science - Public Relations & Marketing
Bowue State University
Bowie, MD05.2023
Skills
- Visual merchandising
- Content creation
- Email marketing
- Social media management
- Search engine optimization
- Consumer analysis
- Project coordination
- SEO optimization
- Google analytics
- Digital advertising
- Video editing
- Digital marketing
Timeline
Digital Marketing Coordinator
Medical Center Orthotics and Prosthetics, LLC
06.2024 - 03.2026
Visual Marketing Assistant/ Inventory Specialist
Event Network
06.2021 - Current
Communications Marketing Coordinator
The Aspen Institute
05.2021 - 06.2024
Bachelor of Science - Public Relations & Marketing
Bowue State University