Diana Anastasova
LORTON,VA
Summary
Strategic and transformational retail leader with extensive experience driving growth, operational excellence, and high-performing teams in competitive sales environments. Demonstrated success in leading multi-unit operations, optimizing profit and loss (P&L) outcomes, and cultivating a culture of accountability, innovation, and continuous improvement. Known for developing talent, building strategic partnerships, and executing vision with clarity and precision.
Overview
9
9
years of professional experience
Work History
Store Manager
GNC
04.2020 - Current
- Lead strategic operations, talent management, and performance development for a top-performing retail location.
- Ranked in the top three across district for both individual and store-wide sales performance.
- Optimized profitability by analyzing P&L statements, adjusting expense controls, and improving sales conversion strategies.
- Achieved exceptional operational benchmarks including 0.1% inventory shrink and 100% CPA audit scores.
- Established local brand presence by organizing strategic wellness partnerships and high-impact promotional events.
- Cultivated a high-performance culture through hands-on coaching, succession planning, and recognition programs.
Senior Store Manager (Multi-Unit)
GNC
05.2019 - 04.2020
- Directed full operations for a flagship location and provided field leadership to six additional stores with 20+ team members.
- Managed $2M+ in combined annual revenue and drove sales improvement initiatives across all sites.
- Championed operational consistency by standardizing training, driving compliance, and refining performance metrics.
- Oversaw regional hiring, onboarding, and professional development strategies to build resilient leadership pipelines.
- Analyzed and acted upon financial reports to increase profitability and ensure optimal resource allocation.
Store Manager
GNC
07.2016 - 04.2020
- Managed all aspects of daily operations for a high-volume store while mentoring junior associates.
- Delivered strong year-over-year sales growth and earned promotion to multi-unit management.
- Reduced shrink and enforced LP protocols by enhancing inventory processes and staff accountability.
Education
Bachelor's Degree - Culture and Media
South-West University "Neofit Rilski"
05.2013
Skills
- Problem-solving
- Customer relations
- Multitasking and organization
- Store operations
- Training and mentoring
- Team leadership and coaching
- Goals and performance
- Sales professional
- Operational efficiency
- Maximizing profitability
Leadership Expertise
- Multi-Unit & Cross-Functional Leadership
- Strategic Planning & Execution
- P&L Management & Budget Optimization
- Talent Acquisition, Coaching & Development
- Change Management & Performance Improvement
- Customer Experience & Loyalty Programs
- Community Engagement & Brand Expansion
- Inventory Control & Loss Prevention (LP)
- KPI-Driven Operations Management
- Specialization in marketing, advertising, journalism, and media communications.
- Coursework included cultural tourism and public engagement strategies.
Timeline
Store Manager
GNC
04.2020 - Current
Senior Store Manager (Multi-Unit)
GNC
05.2019 - 04.2020
Store Manager
GNC
07.2016 - 04.2020
Bachelor's Degree - Culture and Media
South-West University "Neofit Rilski"
Similar Profiles
Layla HandLayla Hand
Sales Associate at GNCSales Associate at GNC
MARCUS MAYNARDMARCUS MAYNARD
Store Associate at GNCStore Associate at GNC
Ryan BouthillerRyan Bouthiller
Assistant Manager at GNCAssistant Manager at GNC
Natalie PerezNatalie Perez
Assistant at BMP Drywall Construction LLCAssistant at BMP Drywall Construction LLC
Kendrick CarterKendrick Carter
Armed Security Officer at Self EmployedArmed Security Officer at Self Employed