Diana Biruk
New York,NY
Summary
Creative executive with CEO experience in design-driven manufacturing, brand strategy, and operations. Skilled in product development, creative direction, and team leadership, with a proven record of guiding organizations through growth, innovation, and market expansion. Passionate about building and strengthening organizations that unite craftsmanship, strategy, and innovation across design, manufacturing, creative industries, and other forward-thinking sectors.
Overview
12
12
years of professional experience
Work History
Chief Executive Officer (CEO)
Luke Lamp Co.
New York, USA
06.2024 - 08.2025
- Directed company-wide strategy and operations, guiding a cross-functional team across design, production, and sales.
- Oversaw development and launch of new product lines and market initiatives.
- Opened and managed New York City flagship showroom, enhancing brand visibility and fostering deeper relationships with clients and designers.
- Established PR partnerships and built relationships with leading outlets and organizations, resulting in coverage in Business of Home and New York Magazine, collaborations with Sandow Media (Metropolis and Interior Design), and a sponsorship/partnership with Kips Bay Showhouse 2025.
- Managed financial organization and planning for the company, overseeing budgeting, forecasting, and reporting processes.
- Led sales with key clients while developing strategies to generate and secure new business opportunities.
- Directed pricing strategy and conducted financial analysis to inform market positioning and profitability.
- Oversaw a team of 15 employees, including responsibility for recruitment, interviewing, hiring, performance management, and terminations.
Creative Manager
Luke Lamp Co.
New York, USA
02.2024 - 06.2024
- Directed brand and creative strategy, shaping narratives for new product collections and showroom initiatives.
- Developed and integrated internal and external branding strategies and materials.
- Oversaw and executed visuals and collateral for all branding aspects of the company.
- Partnered with production and sales teams to align creative initiatives with operational goals.
Freelance Creative Consultant & Photographer
Independent / Agency Collaborations
New York, USA
01.2014 - 01.2024
- Partnered with agencies and clients to deliver photography, creative direction, and content strategy for lifestyle, hospitality, fashion, interiors, architecture, and real estate brands.
- Crafted storytelling for campaigns, interiors, architecture, and large-scale real estate projects.
- Produced photography and content strategies that elevated the visibility and marketability of products, buildings, and neighborhoods.
- Collaborated with Pursuit Agency to support campaigns and launches for leading real estate and lifestyle clients.
Business Manager
Home of the Brave
01.2017 - 01.2019
- Managed ecommerce operations, international production, hiring, and brand development.
Social Media & Operations Director
Rockenwagner Group
01.2015 - 01.2016
- Chief of Staff to founder Hans Rockenwagner, overseeing PR, events, and operations.
Education
BS - Journalism
Belarusian State University
Skills
- Executive Leadership
- Strategic Planning
- Brand Strategy
- Creative Direction
- Product Development
- Market Positioning
- Operations
- Cross-Functional Team Management
- Storytelling
- Content Strategy
- Professional Photography
- Visual Storytelling
- Coda
- Airtable
- QuickBooks
- Microsoft Office Suite
- Adobe Creative Cloud
- Canva
Timeline
Chief Executive Officer (CEO)
Luke Lamp Co.
06.2024 - 08.2025
Creative Manager
Luke Lamp Co.
02.2024 - 06.2024
Business Manager
Home of the Brave
01.2017 - 01.2019
Social Media & Operations Director
Rockenwagner Group
01.2015 - 01.2016
Freelance Creative Consultant & Photographer
Independent / Agency Collaborations
01.2014 - 01.2024
BS - Journalism
Belarusian State University
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