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Hi, I’m
Diana Francisco
San Diego ,California
Summary
Results-oriented marketing events manager skilled in developing innovative strategies that enhance brand visibility. Expertise in optimizing logistics and fostering cross-functional collaboration to drive successful promotional events and customer satisfaction.
Overview
12
years of professional experience
3
years of post-secondary education
Work History
NordstromSan Diego, CA
Assistant Sales Manager
06.2025 - Current
Job overview
- Led sales team to exceed monthly targets through strategic training and motivation initiatives.
- Developed and implemented visual merchandising standards to enhance customer shopping experience.
- Analyzed sales data to identify trends, adjusting strategies to maximize revenue growth.
- Facilitated regular team meetings to share best practices and address performance challenges collaboratively.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Labeled, organized and located inventory items in staging areas or on shelves according to quantity, size, or type of material.
- Maintained a professional work environment by addressing conflicts proactively and fostering open communication among staff members.
- Established clear performance expectations for staff members which led to increased accountability.
- Optimized scheduling practices to ensure adequate staffing during peak business hours without sacrificing employee satisfaction or budgetary constraints.
MadewellColumbus, OH
Marketing Events Manager
02.2024 - 05.2025
Job overview
- Developed and executed comprehensive marketing event strategies to enhance brand visibility and engagement.
- Coordinated logistics for large-scale promotional events, ensuring seamless execution and adherence to timelines.
- Collaborated with cross-functional teams to align marketing initiatives with brand objectives and customer insights.
- Managed vendor relationships to secure quality services and negotiate competitive pricing for event resources.
- Resolved escalated customer complaints professionally while maintaining company reputation.
- Supervised daily operations on the sales floor, ensuring timely completion of tasks and meeting operational standards.
- Assisted in visual merchandising to create appealing displays that attracted customers and drove sales.
- Conducted regular performance evaluations of team members, setting clear expectations for future growth within their roles.
- Partnered with operations team to achieve company revenue and profit goals.
- Participated in recruitment activities by interviewing candidates, identifying top talent for the sales team addition or promotion opportunities.
- Managed scheduling for optimal staffing levels during peak hours, maximizing efficiency and customer satisfaction.
- Motivated sales team to exceed sales quotas through friendly competition and other incentive programs.
HOTWORXColumbus, OH
Studio Manager
12.2023 - 02.2024
Job overview
- Oversaw daily studio operations, ensuring optimal performance of fitness classes and staff scheduling.
- Developed marketing strategies to increase membership retention and expand client base.
- Analyzed member feedback to improve class offerings and overall studio experience.
- Coordinated inventory management, maintaining adequate stock levels of equipment and supplies.
- Mentored staff on best practices in customer service and fitness instruction standards.
- Established partnerships with local businesses to promote wellness initiatives and community involvement.
- Managed budgets and financial reports, ensuring fiscal responsibility and profitability.
- Strengthened relationships with external partners such as vendors or suppliers, promoting collaboration opportunities that ultimately benefited both parties involved.
- Expanded the company''s presence in key markets through strategic networking events and relationship building efforts.
- Increased customer retention by building strong relationships and providing personalized account management.
- Expanded clientele base with targeted marketing strategies such as social media campaigns and local partnerships.
- Generated leads through sales promotions and word-of-mouth.
- Developed sales strategies and coached staff on selling tactics to maintain high percentage of membership enrollments.
NordstromColumbus, OH
Customer Relations Marketing Manager
03.2022 - 12.2023
Job overview
- Increased client retention rates by offering ongoing support and follow-up consultations to ensure continued wardrobe success.
- Streamlined event planning processes by implementing efficient project management strategies.
- Implemented innovative event themes and designs to create memorable experiences for attendees.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Utilized social media platforms to engage potential attendees and promote upcoming events effectively.
- Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
- Established KPIs and regularly reported on campaign progress, providing actionable insights to drive improvements.
- Coordinated with sales teams to ensure timely follow-up on qualified leads generated through email marketing efforts.
- Developed automated email campaigns that nurtured leads from initial interest to conversion.
- Increased email deliverability rates with thorough list hygiene practices and adherence to anti-spam regulations.
- Conducted market research to identify new opportunities and target markets.
- Established relationships with key stakeholders, fostering long-term partnerships for future collaborations.
NordstromColumbus, OH
Assistant Service Experience Manager
02.2021 - 03.2022
Job overview
- Led cross-functional teams to enhance customer service initiatives and drive overall satisfaction.
- Developed training programs for staff, improving service skills and product knowledge across departments.
- Analyzed customer feedback to identify trends, implementing strategic changes to optimize service delivery.cre
- Collaborated with merchandising teams to ensure alignment between product offerings and customer expectations.
- Improved customer satisfaction by addressing and resolving complex issues promptly and professionally.
- Established strong relationships with clients, promoting trust and loyalty in our brand.
Celebrity Lifestyle BrandsEscondido, CA
Product & Operations Coordinator
11.2019 - 12.2020
Job overview
- Improved customer satisfaction by addressing and resolving product-related issues promptly.
- Managed product rollouts, user training, testing, and internal communications.
- Crafted product descriptions that effectively highlighted key features and benefits, driving sales growth.
- Implemented targeted email marketing campaigns to increase customer loyalty and retention rates.
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
- Improved inventory accuracy by conducting regular audits and implementing efficient tracking systems.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
Kids FootlockerEscondido, CA
Assistant Manager
10.2018 - 11.2019
Job overview
- Led daily operations, ensuring compliance with company standards and policies.
- Trained and mentored team members to enhance performance and customer service skills.
- Streamlined inventory management processes, improving accuracy and reducing discrepancies.
- Developed staff schedules, optimizing labor costs while meeting store demands.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Developed seasonal plans for product assortments, aligning with overall business objectives and consumer trends.
Footlocker RetailEscondido, CA
Sales Associate
06.2014 - 10.2018
Job overview
- Delivered exceptional customer service to enhance shopping experience and drive sales.
- Executed daily inventory management, ensuring accurate stock levels and product availability.
- Collaborated with team members to achieve store goals and maintain high standards of presentation.
- Assisted in training new associates on product knowledge and sales techniques.
Education
The Ohio State UniversityColumbus, OH
Bachelor of Science from Strategic Communications
08.2021 - 05.2024
Skills
- Goals and performance
- Team building and development
- Sales reporting
- Sales goals
- HR policies and procedures
- Diversity hiring
- Job posting optimization
- Employee relations
- Event planning
- Detail-oriented
- Branding
- Planning and coordinating
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Assistant Sales Manager
Nordstrom
06.2025 - Current
Marketing Events Manager
Madewell
02.2024 - 05.2025
Studio Manager
HOTWORX
12.2023 - 02.2024
Customer Relations Marketing Manager
Nordstrom
03.2022 - 12.2023
The Ohio State University
Bachelor of Science from Strategic Communications
08.2021 - 05.2024
Assistant Service Experience Manager
Nordstrom
02.2021 - 03.2022
Product & Operations Coordinator
Celebrity Lifestyle Brands
11.2019 - 12.2020
Assistant Manager
Kids Footlocker
10.2018 - 11.2019
Sales Associate
Footlocker Retail
06.2014 - 10.2018