Diana Cruz
Alexandria,VA
Summary
A professional leader with extensive experience in driving operational excellence and strategic growth. Demonstrated success in fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Recognized for adaptability, effective communication, and strong decision-making abilities.
Overview
9
9
years of professional experience
Work History
Restaurant & Events General Manager
V-NO Wine Bar & Shop
01.2024 - Current
- Oversee all aspects of daily operations, including bar service, food preparation, inventory management, and customer service, ensuring efficiency and exceptional guest experiences
- Recruit, train, and supervise staff, fostering a collaborative and accountable work environment focused on team performance and customer satisfaction
- Develop and implement comprehensive marketing strategies, including social media campaigns, to enhance brand visibility, attract new customers, and increase engagement across platforms
- Design and execute successful promotional initiatives, such as themed events, happy hours, and loyalty programs, driving customer retention and revenue growth
- Spearhead private event sales, coordination, and planning, exceeding sales targets by cultivating client relationships, negotiating contracts, and customizing event packages
- Provide end-to-end event planning services, including venue preparation, logistics coordination, and ensuring seamless execution to exceed client expectations
- Analyze financial performance, manage monthly budgets, and optimize inventory to meet profitability and cost-efficiency goals
- Create and present detailed monthly reports, including event summaries, revenue/expense analysis, and inventory management insights for company leadership
- Maintain compliance with local, state, and federal regulations, including liquor laws, food safety standards, and employment practices
- Act as a primary liaison for event clients and community partners, building relationships to expand business opportunities and drive brand loyalty
Event Planner/Coordinator/Designer
Ardor Decor, LLC
06.2019 - Current
- Spearhead planning, design, and production of a wide range of events, encompassing everything from intimate gatherings to grand-scale weddings and corporate functions; foster trusting relationships with clients, understanding unique needs and offering exceptional customer experiences, leading to repeat business and referrals
- Manage all aspects of event logistics including decor, catering, entertainment, and transportation, creating seamless and memorable event experiences; worked with marketing and PR to promote events, enhancing visibility and engagement
- Propose and implement innovative ideas to enhance service offerings and quality, continuously elevating event standards; identify new event opportunities through diligent market research, contributing to business growth and market presence
- Direct and coordinate staff activities, ensuring team collaboration and efficiency, showcasing leadership in high-pressure situations while proactively addressing issues and troubleshooting problems on event days, ensuring smooth operation
- Conduct thorough pre- and post-event evaluations, providing reports to stakeholders, utilizing feedback to drive continuous improvement and strategic planning
Member Events Planner
The University Club of Washington, DC
06.2023 - 12.2023
- Initiate planning for diverse range of member events, ensuring alignment with club objectives and member expectations; lead brainstorming and creative sessions to develop unique and memorable event concepts, setting apart in competitive market
- Direct dynamic team of event professionals, fostering culture of excellence and teamwork; provide mentorship and professional development opportunities to team members, enhancing overall team performance and event quality
- Co-develop and execute targeted marketing campaigns with marketing team, significantly increasing event visibility and attendance; utilize various channels, including digital platforms, to maximize reach and impact
- Manage budget and resource allocation, implementing cost-saving strategies without compromising on quality, resulting in improved financial efficiency and member value; manage administrative and logistical aspects of event planning with an eye for detail
- Enhance relationships with key stakeholders and vendors, negotiating advantageous contracts and collaborating closely with external partners to ensure top-tier service delivery
- Establish member-centric approach, cultivating long-lasting relationships with club members by addressing member needs, leading to increased satisfaction and engagement; implement systematic approach to gather and analyze member feedback and utilize insights to refine event offerings and enhance overall member experience
Unit Manager/Lead Certified Medical Assistant (AAMA)
Invision Health
10.2015 - 08.2022
- Oversaw comprehensive scheduling, coordination, and stakeholder relations, demonstrating adaptability and robust organizational skills in dynamic, multi-faceted healthcare setting; excelled in operational management, including supply logistics and procedural authorizations, ensuring seamless, efficient processes
Education
Associate of Applied Science -
Bryant And Stratton College
Getzville, NYSkills
- Leadership and team building
- Problem resolution
- Operations management
- Exceptional organization
- Guest management
- Vendor coordination
- Social media management
- Planning and organization
- Event marketing
- Creative direction
- Staff training/development
- Customer relationship management
Timeline
Restaurant & Events General Manager
V-NO Wine Bar & Shop
01.2024 - Current
Member Events Planner
The University Club of Washington, DC
06.2023 - 12.2023
Event Planner/Coordinator/Designer
Ardor Decor, LLC
06.2019 - Current
Unit Manager/Lead Certified Medical Assistant (AAMA)
Invision Health
10.2015 - 08.2022
Associate of Applied Science -
Bryant And Stratton College
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