Diana Garcia
Fresno,CA
Summary
Top performer, with a passion for helping patients and families with hospice services. 7 years of experience in marketing and growing companies census.
Overview
6
6
years of professional experience
Work History
Marketing Director
Fresno Hospice
Fresno, CA
02.2022 - 02.2024
- Able to build the census by admitting patients to hospice services
- Obtained contracts with : skilled nursing centers, PACE, and insurance companies.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Continually maintained and improved company's reputation and positive image in markets served.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
Marketing Executive
Aplus Hospice
Pleasanton, CA
02.2018 - 02.2022
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Engaged, informed and supported staff on media and marketing outcomes.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
Associate Of Business Administration - Marketing
Held College
Fresno, CACNA - Nursing Assistance
Golden Living Center
Fresno, CA04.2007
High School Diploma - General Studies
Roosevelt High School
Fresno, CA05.1998
Skills
- Budgeting and Allocation
- Campaign Planning
- Web Analytics
- Competitive Analysis
- Project Management
- Ability to train and mentor new marketers
- Creative and Innovative
- Brand-building strategies
- Staff Management
- Strategic Planning
- Sales expertise
- Business Administration
- Market Penetration
- Market Analysis
- Knowledge in Hospice criteria
- Proven track record in building hospice companies to a high census
Languages
Spanish
Native or Bilingual
Timeline
Marketing Director
Fresno Hospice
02.2022 - 02.2024
Marketing Executive
Aplus Hospice
02.2018 - 02.2022
Associate Of Business Administration - Marketing
Held College
CNA - Nursing Assistance
Golden Living Center
High School Diploma - General Studies
Roosevelt High School