Diana Phillips
Westfield,IN
Summary
Results-oriented Healthcare Business Development Leader with over 10 years of experience in driving referral growth and expanding market presence. Skilled in executing referral strategies and managing CRM systems to foster high-value partnerships in senior care, pharmacy, hospice, and post-acute sectors. Works collaboratively with executive leadership to align outreach efforts with organizational growth objectives.
Overview
16
16
years of professional experience
Work History
Director of Business Development
Independent Adult Day
Indianapolis, Indiana
12.2023 - Current
- Led referral development strategy across multiple service areas targeting hospitals, skilled nursing facilities, senior living communities, and physician groups to enhance referral network.
- Collaborate with executive leadership to define target market segments and align outreach strategies.
- Managed CRM system to prioritize referral sources based on geography, payer mix, and referral history, optimizing outreach efforts.
- Analyze referral trends and provide leadership with strategic recommendations for service growth, supporting informed decision-making.
- Execute 40–50 weekly outreach touchpoints including in-person visits, cold calls, email campaigns, and center tours.
- Plan and execute professional and community events, including open houses and in-service education sessions.
- Develop and refine marketing collateral including brochures, email campaigns, and referral-facing messaging.
Customer Success Representative
PharmScript LLC
Indianapolis, IN
01.2021 - 10.2023
- Customer relationship management utilizing Salesforce
- Liaison between Pharmacy and Customer base
- Train facility leadership over policies and procedures
- Facilitated Covid clinics and educated clinical staff on protocols and procedures
- Oversaw medication management for home discharge program to ensure safe transitions
- Identified cost containment strategies to enhance budget efficiency
- Implementation of Automated Dispensing machines and problem-solving discrepancies
Home Health Liaison
Premier Hospice and Home Health
Carmel, IN
12.2019 - 03.2020
- Targeted hospitals and high acuity cases, developing referral sources to enhance service reach
- Identified opportunities for additional or improved services to meet customer needs
- Maintained referral base in the surrounding Indianapolis area with focus of expanding Kokomo
- Attended networking events and engaged with current and potential customers to strengthen relationships
- Develop and maintain customer accounts within assigned territory
Home Health Liaison
Transitions Hospice and Home Health
Indianapolis, IN
04.2019 - 12.2019
- Met and exceeded the required monthly referrals within territory
- Identified opportunities for additional services to address unmet customer needs, enhancing overall client satisfaction
- Developed and maintained customer accounts to strengthen relationships and drive service adoption
- Attended networking events and engaged with current and potential customers to cultivate relationships and expand referral network
- Target Hospitals, High Acuity Cases, Rehabs and develop referral sources
- Generated weekly clinical reports and attended meetings
- Executed division closure process
Sales/Marketing Manager - Sales Representative
MedScript LTC Pharmacy
Noblesville, IN
01.2017 - 12.2018
- Boosted revenue by securing new clients and strengthening relationships with existing accounts for improved customer service
- Increased visibility of MedScript in Midwest market (IN, OH, MI, IL, MO, KY) through targeted outreach and marketing strategies
- Developed and maintained key business relationships with senior care communities and healthcare organizations to enhance collaboration and service delivery
- Pursued new business opportunities to enhance market presence
- Develop and implement advertising, social media, and survey strategies
- Design marketing material and digital media
- Maintained an extensive knowledge of competitors, offerings and their presence in assigned territory
Senior Account Manager
MedScript LTC Pharmacy
Noblesville, IN
01.2017 - 12.2018
- Initiated and managed client acquisitions to expand the customer base
- Delivered high-level service to clients, maintaining and extending relationships for future business opportunities
- Developed and oversaw customer retention campaigns to enhance client loyalty
- Collaborated with local trade shows, organizations and other promotional events
- Designed and delivered training programs for staff development
- Developed and implemented necessary Quality Assurance for Pharmacy and Client facilities
Sales/Marketing Manager - Sales Representative
Pharmakon LTC Pharmacy
Noblesville, IN
01.2013 - 01.2017
- Collaborated with local trade shows and organizations (Eskenazi, University of Indianapolis, LeadingAge of Indiana, Indiana Healthcare Association) to enhance community outreach and brand visibility
- Conducted cold calls and developed leads, successfully maintaining and expanding customer base
- Developed and implement advertising, social media, and survey strategies
- Initiated new account start-up and facilitated customer service activities to establish strong relationships with new clients
- Designed marketing material and digital media
Account Manager
Pharmakon LTC Pharmacy
Noblesville, IN
12.2009 - 01.2017
- Liaison between Pharmacy and Customer base
- Coordinated targeted outreach strategies to acquire new clients, enhancing overall client base and engagement.
- Manage long term care facilities within my assigned territory
- Developed and implemented quality assurance programs to enhance service delivery for pharmacy and client facilities
- Conducted monthly medication-focused audits and provided in-service training to ensure compliance and improve staff knowledge
- Assist and train clinical staff members over policies and procedures
- Complete daily and monthly reports for pharmacy and clients
- Hire and train Account Managers within their territories
Education
Bachelor of Science - Health Administration
University of Phoenix
Tempe, AZ02-2026
Certification - Certified Pharmacy Technician
Pharmacy Trainer Schools, LLC
Indianapolis, INSkills
- Healthcare business development
- Referral growth strategy
- Sales forecasting
- Market segmentation
- CRM management
- Strategic execution
- Senior living relationship management
- Event planning and coordination
- Marketing collateral creation
- Team building
References
References available upon request
Timeline
Director of Business Development
Independent Adult Day
12.2023 - Current
Customer Success Representative
PharmScript LLC
01.2021 - 10.2023
Home Health Liaison
Premier Hospice and Home Health
12.2019 - 03.2020
Home Health Liaison
Transitions Hospice and Home Health
04.2019 - 12.2019
Sales/Marketing Manager - Sales Representative
MedScript LTC Pharmacy
01.2017 - 12.2018
Senior Account Manager
MedScript LTC Pharmacy
01.2017 - 12.2018
Sales/Marketing Manager - Sales Representative
Pharmakon LTC Pharmacy
01.2013 - 01.2017
Account Manager
Pharmakon LTC Pharmacy
12.2009 - 01.2017
Bachelor of Science - Health Administration
University of Phoenix
Certification - Certified Pharmacy Technician
Pharmacy Trainer Schools, LLC