Diana Quintanilla
Wilson,NC
Summary
Professional leader with strong background in retail management. Adept at driving sales, managing inventory, and overseeing daily operations to enhance store performance. Skilled in fostering team collaboration, ensuring customer satisfaction, and adapting to changing business needs. Known for effective communication, problem-solving abilities, and results-oriented approach.
I have experience in sales, retail and customer service for more than 15 years. I speak spanish and english.
Overview
24
24
years of professional experience
Work History
Store Manager
Eastern Petroleum Corporation
Rocky Mount, NC
08.2025 - Current
- Oversaw daily store operations, ensuring compliance with company policies and procedures.
- Managed inventory levels, reducing stock discrepancies and enhancing product availability.
- Trained and mentored staff, fostering a collaborative work environment and improving team performance.
- Developed strategic sales initiatives, driving customer engagement and loyalty programs.
- Analyzed sales data to identify trends, implementing changes that optimized merchandising strategies.
- Enhanced customer service standards through regular training sessions, resulting in improved satisfaction ratings.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Supervised guests at front counter, answering questions regarding products.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
Self Employed
Self Employed Services
Gainesville, FL
11.2023 - 06.2025
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Assistant Lead Teacher
Kidworks
Newberry, FL
09.2024 - 05.2025
- Facilitated engaging lesson plans to enhance student learning and development.
- Supported classroom management initiatives, fostering a positive learning environment.
- Collaborated with lead teacher to design curriculum aligned with educational standards.
- Mentored new staff in instructional strategies and classroom best practices.
- Implemented assessment tools to monitor student progress and adapt teaching methods.
SALES MANAGER – DISTRIBUTION CENTER (GYE)
OMNILIFE DEL ECUADOR
GUAYAQUIL, ECUADOR
01.2015 - 01.2022
- Average monthly budget in sales: $380,000.00 - $550,000.00
- Operational, import and product distribution management: 17 Distribution Centers nationwide.
- Provincial Logistics and Inventory Management: Santa Elena, El Oro, Manabí
- Assigned team: 10 people (Sales Management)
- Led sales team to exceed quarterly targets through strategic planning and execution.
- Developed and implemented training programs for new sales representatives, enhancing team performance.
- Analyzed market trends to identify growth opportunities and adjust sales strategies accordingly.
- Cultivated strong relationships with key clients, resulting in increased customer loyalty and retention.
- Oversaw the development of promotional materials to effectively communicate product benefits to prospects.
- Collaborated with marketing teams to align campaigns with sales goals and maximize outreach efforts.
- Conducted regular performance reviews, providing constructive feedback to drive individual development plans.
- Streamlined reporting processes to improve accuracy and efficiency in tracking sales metrics and outcomes.
PRODUCT MANAGER: DECORATIVE LIGHTING
MARRIOTT S.A
GUAYAQUIL, ECUADOR
01.2012 - 01.2014
- Profitability Goal: >$300,000.00
- Stock Value: $1500,000.00
- Cost, price and promotion analysis
- Business benchmarking
- Market research, development of annual catalog of the line.
- Assigned team: 50 people
- Analyzed market trends to identify opportunities for product differentiation and strategic positioning.
- Led cross-functional teams to develop and launch innovative product features enhancing customer experience.
- Collaborated with stakeholders to define product vision, roadmap, and prioritization of features.
- Managed lifecycle of products from conception through launch, ensuring alignment with organizational goals.
BRAND MANAGER (GYE)
ESIKA BELCORP
GUAYAQUIL, ECUADOR
01.2008 - 01.2012
- Average monthly budget in sales: $40,000.00 - $50,000.00
- Operational management of brand opening in Ecuador
- Setting up and conducting business meetings for sales leaders.
- Development of Recognition Programs for Department Heads.
- Assigned team: 650 people (nationwide)
- Developed and executed brand strategies to enhance market positioning and consumer engagement.
- Led cross-functional teams to launch successful marketing campaigns across multiple channels.
- Analyzed market trends and consumer insights to inform product development and promotional strategies.
- Managed brand budgets, ensuring effective allocation of resources for maximum impact.
- Evaluated campaign performance metrics, driving continuous improvement in marketing initiatives.
- Mentored junior team members, fostering skill development and enhancing team performance.
EJECUTIVO SR
GLOBEECUADOR
01.2002 - 01.2008
- Average monthly budget in sales: $50,000.00
- Compliance with sales budgets: monthly, quarterly, annual.
- Management of marketing activities on a national scale
- Portfolio recovery
- Introduction of new products and advertising support at customer points of sale.
- Coordination of promotional activities and product activation.
- Assigned team: 10 people
- Importaciones. Uniball (Mitsubishi)
Education
Tecnológico Espíritu Santo
Guayaquil, Ecuador02-2020
GED -
Tecnologico Sudamericano
Guayaquil, Ecuador09-2005
Skills
- CRM - Hubspot
- SAP
- Microsoft
- Excel (Advanced)
- Customer service
- Problem-solving
- Customer relations
- Multitasking and organization
- Store operations
- Retail operations
- Decision-making skill
- Sales growth
- Inventory control
- Store maintenance
- Coaching and mentoring
- Visual merchandising
- Sales leadership
- Detail-oriented
- Store opening and closing
- Staff management
- Operations oversight
Accomplishments
- OMNILIFE DEL ECUADOR Managed three people from my team to become Distribution Center leaders. I was directly responsible for the opening of two new Distribution Centers: La Libertad and Mall El Fortin.
- MARRIOTT S.A. Increased the turnover by 20% (2013). Developed commercial opportunities with foreign suppliers (China, Spain, USA).
- ESIKA BELCORP Successfully carried out the opening of commercial access to the new brand in Ecuador (year 2008). Increased the portfolio recovery rate to 95% each 21 days.
- GLOBEECUADOR Established business relationships with supplier customers on a national scale: Fybeca, Supermaxi, Juan Marcet, etc.
Languages
English
Professional proficiency
Complementary Training
- OMNILIFE DEL ECUADOR "Leader Action" Leadership Program May - September 2018
- Workshop: "Effective telephone contact" September 2016
- Workshop: "Effective Sales Techniques" August 2016
- Workshop: "Customer Service" July 2016
- Efficiency, Managerial Skills and Teamwork" Program October 2015
- FUNDACIÓN SOCIAL FIALLO SERRANO "FISE" Psicosocial Intervention July 2017
- THE BOTTOM LINE - CONSULTING GROUP Seminar: "Neurocommunication in Sales" February 2017
- International Seminar "Key Account Management and Sales Force Territory Management" January 2006
- CÁMARA DE COMERCIO DE GUAYAQUIL International Seminar "Customer Service" October 2005
- MINISTERIO DE EDUCACIÓN Marketing Training School January - April 2024
Professional Profile
- Marketing and Business Negotiation
- Sales Line Profitability
- Purchase and Sales Management
- Financial Planning
- Budget and Cost Analysis
Timeline
Store Manager
Eastern Petroleum Corporation
08.2025 - Current
Assistant Lead Teacher
Kidworks
09.2024 - 05.2025
Self Employed
Self Employed Services
11.2023 - 06.2025
SALES MANAGER – DISTRIBUTION CENTER (GYE)
OMNILIFE DEL ECUADOR
01.2015 - 01.2022
PRODUCT MANAGER: DECORATIVE LIGHTING
MARRIOTT S.A
01.2012 - 01.2014
BRAND MANAGER (GYE)
ESIKA BELCORP
01.2008 - 01.2012
EJECUTIVO SR
GLOBEECUADOR
01.2002 - 01.2008
Tecnológico Espíritu Santo
GED -
Tecnologico Sudamericano