DIANA VILLARREAL
Queens,New York
Summary
Wholesale account manager with extensive expertise in sales, design, and business management, excelling in fast-paced environments. Renowned for innovative thinking, managing multiple team members, and enhancing operational efficiency with a positive, can-do mentality. Demonstrates strong skills in Adobe Suite, and Microsoft Office, with proficiency in accessory design and ready-to-wear construction.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Wholesale Account Manager
Lola Hats
03.2015 - Current
- Managed 100-150 accounts worldwide including specialty boutiques and major accounts such as Bergdorf Goodman, Saks, and Neiman Marcus. Provided exceptional customer service, promptly addressing any concerns or issues to maintain high client retention rates.
- Conducted weekly sales meetings and worked directly with production manager to ensure timely delivery of orders.
- Handled all incoming orders, created order confirmations and scheduled order deliveries.
- Achieved sales targets consistently through effective territory management and strategic planning.
- Successfully expanded account base by attending trade shows both domestically and overseas.
- Oversaw meticulous pre- and post-production processes for lookbook/line sheets to ensure high-quality visual content for all marketing channels.
- Pioneered the first Lola Hats Ecommerce platform, increasing online sales by 30% in the first year, doubling sales in the second year, and expanding the brand's digital footprint.
Owner
Amaki Limited
09.2011 - 04.2015
- Founded and managed an online retail company specializing in ethically made women's winter accessories.
- Developed and executed a comprehensive business plan, leading to successful market entry.
- Led product sourcing in Peru, ensuring high-quality and ethical production.
- Collaborated with a web designer to create a user-friendly e-commerce site, enhancing customer experience.
- Managed finances, inventory, and order processing, ensuring smooth business operations.
Design Assistant
Lola Hats
11.2007 - 09.2010
- Assisted with the creation of visually appealing presentations to effectively communicate design concepts and ideas.
- Ordered samples from vendors to handle presentation creation activities.
- Participated in client meetings, presenting design concepts confidently and professionally while addressing feedback constructively.
- Created tech pack, color cards, and line sheets line sheets for four collections per year.
Education
Bachelors of Fine Arts - Fashion Design
Pratt Institute-Main
Brooklyn, NY05.2005
Skills
- Photoshop/Indesign
- Excel
- Microsoft Office
- Planning and coordination
- Analytical thinking
- Inventory management
- Price negotiation
- Team collaboration
- Reliability
Certification
Google UX Design certificate
Languages
Spanish
Native or Bilingual
Timeline
Wholesale Account Manager
Lola Hats
03.2015 - Current
Owner
Amaki Limited
09.2011 - 04.2015
Design Assistant
Lola Hats
11.2007 - 09.2010
Bachelors of Fine Arts - Fashion Design
Pratt Institute-Main
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