Diane Bonner
Naples
Summary
Qualified Market Development Manager with proven track record in driving market expansion and identifying new business opportunities. Successfully led cross-functional teams to develop and implement strategic initiatives that increased market share and enhanced brand visibility. Demonstrated expertise in market analysis and relationship building to foster long-term partnerships.
Experienced with market analysis, competitive positioning, and strategic planning. Utilizes market insights and data-driven strategies to identify growth opportunities and drive business expansion. Knowledge of building strong relationships with key stakeholders to foster long-term partnerships and enhance market presence.
Overview
7
7
years of professional experience
Work History
Market Development Manager
Direct Auto Insurance
Naples, FL
02.2026 - Current
- Developed strategic marketing initiatives to enhance brand visibility and market penetration.
- Analyzed market trends and consumer behavior to inform product development strategies.
- Collaborated with cross-functional teams to align marketing campaigns with business objectives.
- Led training sessions for sales teams to improve product knowledge and customer engagement techniques.
- Coached and mentored a team of 40 across two districts, focusing on effective business development strategies.
- Acted as a liaison between the company and external partners, facilitating communication and collaboration on joint marketing initiatives.
- Applied market intelligence to inform strategic decisions related to product positioning, pricing, and distribution channels.
- Engaged with local networking groups to cultivate relationships within the community and drive initiatives that support local business growth.
- Developed and delivered training programs for insurance agents focused on effective local sourcing techniques and business growth strategies.
- Streamlined internal processes by implementing project management tools, reducing inefficiencies and improving overall productivity.
Area Marketing Manager
Direct Auto Insurance
Naples, FL
08.2025 - 02.2026
- Developed and executed regional marketing strategies to enhance brand visibility and customer engagement.
- Led cross-functional teams to implement promotional campaigns, driving market penetration and revenue growth.
- Analyzed market trends and consumer behavior to inform strategic decision-making and optimize marketing efforts.
- Managed digital marketing initiatives, including social media campaigns and email marketing, to increase customer acquisition.
- Collaborated with sales teams to align marketing objectives with business goals, improving overall performance.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed strong relationships with key stakeholders to maximize partnership opportunities and drive business growth.
- Boosted sales performance through the creation of targeted promotional materials and events.
Community Relations and Marketing Coordinator
Gulf Coast Humane Society
Fort Myers, FL
12.2024 - 08.2025
- Assisted in the development and execution of marketing campaigns, including social media, email marketing, and content creation
- Managed the production and distribution of marketing materials such as brochures, flyers, and promotional items
- Conducted market research to identify target audiences and gather insights for campaign optimization
- Collaborated with cross-functional teams to ensure brand consistency across all marketing channels
- Generated monthly reports on campaign results, providing actionable recommendations for improvement
- Cultivated relationships with media outlets to secure press coverage for company news or product launches
- Wrote compelling copy for various marketing materials including blog posts, newsletters, press releases
- Managed social media content calendar, scheduling posts and monitoring engagement metrics
- Developed social media strategies to enhance online presence and promote shelter events effectively.
- Collaborated with cross-functional teams to design promotional materials for fundraising efforts and outreach programs.
Marketing Director
The Galleria Shoppes at Vanderbilt
Naples, FL
12.2022 - 12.2024
- Oversaw content management and technical support for three Wix websites, ensuring seamless operation and user engagement.
- Developed and curated engaging content for six social media pages to enhance brand visibility.
- Analyzed vendor proposals and qualifications to optimize event planning and logistics.
- Developed and implemented strategies for organizing tenant events to foster community interaction and participation.
- Evaluated emerging SEO trends to ensure alignment with content creation and marketing efforts.
- Produced visually engaging graphic images that enhanced brand identity through proficient use of Canva and Adobe Illustrator. Delivered high-quality graphic designs that contributed to successful marketing campaigns.
- Created wall signs for QR code directory maps.
- Produced a monthly newsletter for tenants to promote engagement. Facilitated email blasts that effectively supported marketing strategies.
Social Media Content Creator
Independent Contractors
Naples, FL
11.2019 - 11.2022
- Executed comprehensive content management across various social media platforms, integrating knowledge of e-commerce site functionalities.
- Streamlined project management by organizing and prioritizing tasks to adhere to established release timelines.
- Developed in-depth understanding of digital and mobile marketing practices and media.
- Designed and produced engaging creative content for marketing initiatives and promotional campaigns.
- Enhanced brand visibility and engagement by growing social media following to nearly 20,000 followers within a complex niche.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Interpreted performance metrics to adjust content focus and improve engagement levels across digital platforms.
- Developed engaging social media content strategies to enhance brand visibility and audience engagement.
Education
Associate of Arts - Marketing
Southern New Hampshire University
Hooksett, NH06-2027
High School Diploma -
Barron Collier High School
Naples, FL06-2007
Skills
- Social Media Management
- Social Media Content Creation
- Digital Marketing
- Google Analytics
- Adobe Lightroom
- Email Marketing
- Analytics, Instagram, LinkedIn, TikTok, Snapchat, Twitter
- E-commerce
- Product Advertisements
- Project Collaboration
- Adobe Audition
Accomplishments
- Collaborated with a team of 3 in the development of scripting and directing two TV commercial advertisements and one radio advertisement.
Languages
English - Fluent
Timeline
Market Development Manager
Direct Auto Insurance
02.2026 - Current
Area Marketing Manager
Direct Auto Insurance
08.2025 - 02.2026
Community Relations and Marketing Coordinator
Gulf Coast Humane Society
12.2024 - 08.2025
Marketing Director
The Galleria Shoppes at Vanderbilt
12.2022 - 12.2024
Social Media Content Creator
Independent Contractors
11.2019 - 11.2022
Associate of Arts - Marketing
Southern New Hampshire University
High School Diploma -
Barron Collier High School