Diane Smith Gottfried
Lexington,KY
Summary
Personable Public Relations Specialist with history of working tirelessly at building effective relationships with clients, vendors, media professionals and staff members. Highly deadline-driven with excellent record of managing emergent priorities with grace and efficiency.
Overview
29
29
years of professional experience
Work History
Marketing and Communications Manager
Copper Leaf Interior Design
01.2011 - 06.2020
- Created and distributed print, radio, online and social media advertising and public relations programs
- Managed website launch and content updates to ensure relevance to target audiences
- Proficient use of e-marketing program to write and deploy e-newsletters and online campaigns
- Developed intern and employee recruitment program including job descriptions, company and community profiles
- Coordinated in-store and online events to drive studio traffic and increase client engagement
- Represented company at networking, community, media, recruiting and trade show events
Corporate Sales
Borders Group
01.2010 - 01.2011
- Managed business account relationships
- Developed, marketed and directed in-store fundraising events with local groups
- Contributed to team objectives in fast-paced environment
Promotional Support Coordinator
AirTouch Cellular
01.1993 - 01.2000
- Negotiated sponsorship and trade agreements to ensure accomplishing both goals of brand awareness and sales potential; tracked and evaluated results
- Coordinated company display, merchandising and staffing at community events and trade shows
- ·Organized large-scale events ensuring seamless execution of logistics, registration, catering, and venue management
- Increased efficiency by streamlining coordination processes and implementing new organizational systems.
- Spearheaded volunteer programs that positively impacted local communities while showcasing the company''s commitment to social responsibility.
Senior Indirect Channel Specialist
AirTouch Cellular
01.1993 - 01.2000
- Achieved average net sales growth of 140% annually while managing Indirect Partner relationships and corporate compliance
- Provided operational, marketing and managerial support to business owners, management and staff to maximize profits through increased sales and decreased operational expenses.
- Developed and executed training programs including technical subjects, software, sales and customer service
- Mentored junior team members, fostering professional growth through guidance on best practices in the industry.
Assistant Coordinator of Guest Relations
Ameriflora '92 Expo
01.1991 - 11.1992
- Evaluated, trained and managed onsite staff for international exposition that provided guest services to 13,000 visitors daily
- Created employee manual and training for staff and volunteers
- Implemented volunteer tour guide program for 250 volunteers.
Education
Bachelor of Arts, International Studies -
Otterbein College
Westerville, Ohio06.1991
Skills
- Team Management
- Cross-functional Collaboration
- Organizational Skills
- Media Relations
- Project Management
- Integrated Marketing
- Content Creation
- Client Relationship Management
Phone
740-885-0280
Volunteer Experience
- East Muskingum Civic Association, Committee Chair and Treasurer, Assisted in organizing community events, fundraisers, and community education, Created Facebook page and posts, Secured grants from multiple sources for infrastructure updates
- Friends & Trends Fashion Show benefitting Marietta Health System, Assisted in planning, coordinating and running of local fundraising event, Developed sponsorship program to raise financial support for event, Served as lead sponsor liaison
- Marietta City Schools, Committee Chair for several groups, organizing events and communicating with multiple volunteers, PTO Treasurer
- Basilica of St. Mary of the Assumption Catholic Church, Parish School of Religion teacher, Organized community service projects for youth group, Organized and executed holiday outreach program in coordination with several local organizations to provide gifts and food to local residents, resulting in thousands of dollars’ worth of donations
Timeline
Marketing and Communications Manager
Copper Leaf Interior Design
01.2011 - 06.2020
Corporate Sales
Borders Group
01.2010 - 01.2011
Promotional Support Coordinator
AirTouch Cellular
01.1993 - 01.2000
Senior Indirect Channel Specialist
AirTouch Cellular
01.1993 - 01.2000
Assistant Coordinator of Guest Relations
Ameriflora '92 Expo
01.1991 - 11.1992
Bachelor of Arts, International Studies -
Otterbein College
Similar Profiles
TYLER BATTSTYLER BATTS
Co-Founder | Managing Director at Fig Leaf & Co. Interior Design FirmCo-Founder | Managing Director at Fig Leaf & Co. Interior Design Firm
Jennifer GamezJennifer Gamez
Owner at Copper Leaf Landscape Renovation Co.Owner at Copper Leaf Landscape Renovation Co.
Ashley BreadonAshley Breadon
Design Assistant at The Design House Interior DesignDesign Assistant at The Design House Interior Design