Dianna Siaba
Spring,TX
Summary
Strategic Marketing Manager with expertise in cross-functional collaboration and data analysis. Coordinated trade shows and campaigns to enhance brand visibility and align marketing activities with business priorities. Developed impactful marketing plans and optimized strategies based on campaign performance data, fostering collaboration across teams to achieve business objectives.
Overview
1
1
Language
21
21
years of professional experience
Work History
Marketing Manager
Murphy's Corporate Housing Associates
The Woodlands, Texas
02.2006 - Current
- Assisted in developing marketing plans that increased brand awareness.
- Partnered with cross-functional teams to align marketing activities with business priorities.
- Reviewed campaign performance data to improve marketing methods over time.
- Coordinated trade shows and exhibitions that enhanced brand visibility.
- Created content for brochures, flyers, and websites.
- Designed graphics and logos for advertisements, newsletters, and other marketing materials.
- Drafted press releases for new services and employee promotions through press, social media, and national industry organizations.
- Managed design and production of promotional materials such as websites and brochures.
- Collaborated with external vendors to create promotional items for effective event giveaways and sales tools.
- Represented the company at local and trade association meetings to promote products.
- Prepared monthly sales reports covering sales volume, potential sales, and areas for client base growth.
- Worked with an attorney to
- Collaborated with internal teams to streamline housing logistics and services.
- Educated customers on product features and technical details to highlight benefits.
- Participated in team meetings to review progress against objectives set by management.
- Created customized presentations for potential customers.
- Participated in negotiations with vendors for procurement of materials at best prices.
Education
Bachelor of Arts - Arts & Speech
Rutgers University
New Brunswick, NJ05-1992
Skills
- Brand management
- Marketing campaign management
- Content creation
- Visual branding
- Trade show management
- Customer relationship management
- Marketing budget management
- Data analysis
- KPI tracking
- Project management
- Cross-functional collaboration
- Presentation skills
- Customer engagement
- Problem solving
- Adaptability
Languages
Spanish
Native/ Bilingual
Timeline
Marketing Manager
Murphy's Corporate Housing Associates
02.2006 - Current
Bachelor of Arts - Arts & Speech
Rutgers University