Open To Work
Breanna Diaz
Des Moines,IA
Summary
Marketing professional with 4+ years of experience leading end-to-end campaigns across corporate and nonprofit organizations. Skilled in social media strategy, content creation, email and SMS marketing with Mailchimp, website management and analytics with Wix, branding, graphic and web design, and event promotion. Proficient in Google Analytics and Ads, Meta Business Suite, and HubSpot automation. Passionate about crafting compelling, audience-focused stories that connect, engage, and drive measurable results across digital and in-person campaigns.
Overview
4
4
years of professional experience
Work History
Marketing & Program Coordinator
Community Youth Concepts (CYC)
Des Moines, Iowa, United States
07.2023 - 07.2025
- Facilitated school-based programming over 20 months using the Teen Outreach Program curriculum to empower students and promote diversity through the Latinos In Action framework.
- Led all marketing efforts for Community Youth Concepts (CYC) as a one-person marketing team, overseeing strategy, content creation, and campaign execution.
- Designed, maintained, and optimized website content and UX for CYC and Stowe Heights, implementing updates and layout improvements based on user behavior and engagement insights.
- Developed and managed HubSpot automations—including lead nurturing workflows, email sequences, and CRM integrations—to improve operational efficiency and engagement tracking.
- Created and scheduled cross-platform social media content, resulting in a 62% increase in average post engagement rate and consistent audience growth over 20 months.
- Developed and executed integrated marketing campaigns to engage youth and community stakeholders.
- Coordinated logistics for events, ensuring seamless execution and participant satisfaction.
- Developed engaging multimedia content across various platforms to enhance audience engagement.
- Developed targeted email campaigns to enhance engagement and drive customer retention.
- Analyzed campaign performance metrics to identify trends and optimize future strategies.
Marketing Manager
B&B Theatres
Ankeny, Iowa, United States
11.2021 - 12.2022
- Managed the social media presence for a local theatre over 14 months, increasing engagement by 55% through platform-specific content strategies, timely promotions, and community-driven storytelling.
- Planned and executed in-person and virtual events as Event Manager, overseeing logistics, volunteer coordination, vendor communication, and day-of execution.
- Led marketing campaigns across email, social media, and print to promote seasonal shows and special events, contributing to a 40% increase in average event attendance.
- Utilized Hootsuite to schedule content, monitor engagement metrics, and generate performance reports that informed content strategy and optimized audience reach.
- Acted as a liaison for local businesses and sponsors, fostering partnerships that expanded reach and elevated the theatre's presence in the community.
- Collaborated with internal teams and creative professionals to design promotional materials, ensuring consistent branding across all touchpoints.
- Developed content calendars and tracked campaign performance using analytics insights to inform strategic decisions and future outreach efforts.
- Developed and implemented targeted marketing campaigns to increase audience engagement.
- Analyzed market trends and customer feedback to refine promotional strategies.
- Collaborated with cross-functional teams to optimize brand messaging and outreach efforts.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Science - BS - Human Development and Family Studies, General
Iowa State University
05-2021
Skills
- Content Strategy
- CRM management
- Marketing analytics
- Customer segmentation
- Advertising campaigns
- Google analytics
- Press releases
- Marketing automation
- Web development
- Audience engagement
- Email marketing
- Advertising and marketing
- Social media management
Honors-Awards
Christina Hixson Opportunity Award, MGC award for civic engagement, MGC award for social justice, MGC award for leadership, FAE award for social justice
Languages
English (Native or Bilingual)
Spanish (Professional Working)
Work Preference
Job Search Status
Open to workWork Type
Full TimePart TimeContract WorkLocation Preference
RemoteHybridOn-SiteSalary Range
$50000/yr - $70000/yrTimeline
Marketing & Program Coordinator
Community Youth Concepts (CYC)
07.2023 - 07.2025
Marketing Manager
B&B Theatres
11.2021 - 12.2022
Bachelor of Science - BS - Human Development and Family Studies, General
Iowa State University