Work Preference
Summary
Overview
Work History
Education
Skills
Websites
Timeline
Open To Work
Hi, I’m

Diego Flores

Marketing & Product
Austin,TX
Diego Flores

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Growth Marketing ManagerSr. Digital Media & Optimization SpecialistSr. Media & Analytics Marketing Manager

Work Type

Full Time

Location Preference

RemoteHybrid
Location: Austin, TX, US
Open to relocation: Yes

Salary Range

$90000/yr - $180000/yr

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsWork from home option

Summary

Growth Marketing Manager with 8+ years building scalable acquisition, activation, and retention systems across mobile apps, SaaS, and agency environments.

Specialize in architecting full‑funnel growth infrastructure including attribution, lifecycle marketing, experimentation frameworks, and conversion optimization.

Proven track record improving conversion rates, reducing acquisition costs, and scaling user growth through data‑driven experimentation and cross‑functional leadership across B2C and B2B products.

Overview

8
years of professional experience

Work History

Fresh Tri

Growth Marketing Manager
04.2025 - Current

Job overview

  • Own growth strategy and lifecycle infrastructure for a mobile health platform across B2C and B2B channels, architecting acquisition, attribution, activation, and retention systems to scale users and revenue.
  • Led full-funnel acquisition strategy across Meta, Google, Apple Search Ads, and programmatic channels to drive user growth
  • Increased retained active users by 62%
  • Reduced cost per trial by 25%
  • Designed lifecycle marketing systems across onboarding, activation, and retention using HubSpot CRM and email automation
  • Built experimentation frameworks across creative, audiences, and funnel stages to optimize conversion performance
  • Architected mobile attribution with Branch MMP to enable install-level optimization and enhance acquisition efficiency

Door No. 3

Sr. Digital Media & Optimization Specialist
02.2023 - 09.2024

Job overview

  • Engineered acquisition and optimization strategies increasing conversions by 220% while reducing costs by 40%
  • Owned acquisition strategy and analytics infrastructure for enterprise B2B and B2C clients, enhancing conversion efficiency and maximizing marketing ROI.
  • Led testing frameworks for targeting, creative, and funnel optimization, driving insights for strategic decision-making.
  • Developed attribution and reporting infrastructure with GA4, GTM, and automated dashboards to streamline analytics processes.

Intelligent Demand

Sr. Media & Analytics Marketing Manager
10.2020 - 06.2022

Job overview

  • Developed scalable analytics, attribution, and growth optimization systems enhancing decision-making for enterprise healthcare and SaaS clients.
  • Optimized campaign performance through attribution modeling, funnel optimization, and experimentation leading to increased engagement.
  • Created automated reporting systems that enhanced optimization speed and visibility for marketing initiatives.

Education

Oglethorpe University

Bachelor of Science from Business Administration, Economics

University Overview

Skills

  • Growth Strategy & Experimentation
  • Product Growth
  • Lifecycle Marketing & Retention
  • Paid Acquisition Strategy
  • Mobile Attribution (MMP)
  • Conversion Rate Optimization (CRO)
  • Demand Generation
  • CRM & Marketing Automation (HubSpot)
  • Analytics & Measurement (GA4, GTM)
  • Funnel Optimization
  • Creative Strategy & Testing
  • Cross‑Functional Leadership

Websites

Timeline

Growth Marketing Manager
Fresh Tri
04.2025 - Current
Sr. Digital Media & Optimization Specialist
Door No. 3
02.2023 - 09.2024
Sr. Media & Analytics Marketing Manager
Intelligent Demand
10.2020 - 06.2022
Oglethorpe University
Bachelor of Science from Business Administration, Economics

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Diego FloresMarketing & Product