Dil Abibulaiev

• Running Meta Ads, Google/Bing Ads (Paid Search + Demand Gen) for Health & Fitness subscription products in Tier-1 and Worldwide markets.
• Scaled flagship product ad spend 3x within 7 weeks while maintaining target ROAS.
• Launched 3 new product angles from zero and reached stable CPA within 2-3 weeks per launch.
• Ran weekly creative reviews and brainstorms with the team, analyzed pre- and post-click metrics, identified underperforming angles, and briefed next iteration hypotheses.
• Collaborated regularly with PMM and Creative Marketing Lead on key metrics, performance results, and testing hypotheses to drive continuous improvement.

B2C

• B2C paid acquisition across Google/Bing ads (+$600K/month) and Meta ads ($400K/month) - $1M+ combined at peak.
• Consistently improved CPA and ROAS through structured A/B testing, audience segmentation, creative iteration cycles, and ongoing campaign optimization.
• Scaled ad spend across multiple B2C products month-over-month while keeping performance within target benchmarks.

B2B

• Scaled B2B paid acquisition from zero to $80K+/month across Google/Bing ads, LinkedIn ads, and Meta ads.
• Built full-funnel lead generation across all channels - grew MQL volume 15–18% MoM, SQL volume 13% MoM, and increased paid Opportunity flow by 10%+ MoM.
• Ran deep audience research, pain point mapping, and messaging optimization across all B2B campaigns - identified low intent traffic, reallocated budget to Google ads and LinkedIn ads, cut Opportunity cost 2.3x.

• Managed paid acquisition across Facebook, LinkedIn, Quora, Reddit, Google Ads, and Bing.
• Developed marketing strategy, conducted competitor analysis, and built acquisition, retargeting, and retention campaigns.
• Planned, launched, scaled, and optimized campaigns across all paid channels.
• Set up and analyzed full analytics stack including Google Analytics and Looker Studio.
• Ran A/B and creative split tests; collaborated with SEO, SMM, Dev, and Email teams.

• Managed paid acquisition across Facebook, LinkedIn, Quora, Google Ads, and Bing for a US-based tech startup.
• Developed go-to-market strategy, conducted competitor analysis, and built acquisition, retargeting, and retention campaigns from scratch.
• Planned, launched, scaled, and optimized campaigns across all paid channels.
• Set up full analytics infrastructure including Google Analytics and Looker Studio.
• Ran A/B and creative split tests; collaborated with SEO, SMM, Dev, and Email teams on full-funnel coordination.

• Managed paid search and social campaigns across Google Ads, Bing ads, Facebook ads, LinkedIn ads, and Quora ads.
• Built performance reports in Looker Studio.
• Set up tracking via Google Tag Manager.
• Wrote technical briefs for designers and copywriters to ensure aligned creative production.
• Implemented email marketing funnels via GetResponse