Marissa Purkey
Cincinnati,OH
Summary
Results-driven digital marketing professional with strong expertise in multi-channel campaign planning, execution, and performance management. Proficient in analyzing data to optimize campaigns and drive measurable results. Highly organized with a proven ability to prioritize competing tasks, meet tight deadlines, and maintain accuracy. Brings a consistently positive attitude and thrives in team-oriented environments, contributing to strong collaboration and shared success.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Senior Digital Marketing Specialist
E3 Local
Cincinnati, OH
07.2021 - 04.2026
- Managed daily execution and optimization of Google Ads and Meta Ads campaigns, with additional experience building and deploying Programmatic and OTT/CTV initiatives.
- Analyzed campaign performance metrics to optimize ongoing marketing efforts and drive engagement.
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
- Conducted keyword research to identify high-traffic search terms for Google Search advertising campaigns.
Market Manager - Colorado
Burning Stick Creative
Fort Collins, CO
09.2019 - 06.2020
- Analyzed market trends and consumer data to inform strategic decision-making and optimize outreach efforts.
- Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
- Developed and implemented targeted marketing campaigns to enhance brand visibility and engagement.
- Built brand awareness in local market and increased penetration with proactive strategies.
Business Development Manager
Townsquare Media
Windsor, CO
08.2018 - 08.2019
- Cultivated partnerships with local businesses to enhance advertising opportunities.
- Developed and executed strategic business plans to drive revenue growth.
- Analyzed market trends to identify new business prospects and client needs.
Marketing Consultant
Townsquare Media
Shreveport, LA
10.2017 - 08.2018
- Analyzed market trends and consumer data to inform targeted advertising campaigns.
- Developed strategic marketing plans aligning with client goals to enhance brand visibility.
- Managed client relationships, ensuring alignment of marketing objectives and deliverables.
Multi-Media Marketing Executive
Gannett
Shreveport, LA
03.2015 - 10.2017
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Education
Bachelor of Science - Marketing
Louisiana State University - Shreveport
Shreveport, LASkills
- Google Ads
- Google analytics expertise
- Meta Ads
- Digital marketing strategy
- Keyword research
- Digital marketing management
- Detail-oriented
- Collaborative teamwork
- Market research and analysis
- Multi-channel marketing
- Data analysis
- Campaign planning
- Campaign execution
- Microsoft Search Ads
Certification
- Google Ads Search Certification - Google Digital Academy (Expires Feb 2027, Credential ID: 174294080)
- Google Analytics Certification - Google Digital Academy (Expires May 2027, Credential ID: 181583867)
Timeline
Senior Digital Marketing Specialist
E3 Local
07.2021 - 04.2026
Market Manager - Colorado
Burning Stick Creative
09.2019 - 06.2020
Business Development Manager
Townsquare Media
08.2018 - 08.2019
Marketing Consultant
Townsquare Media
10.2017 - 08.2018
Multi-Media Marketing Executive
Gannett
03.2015 - 10.2017
Bachelor of Science - Marketing
Louisiana State University - Shreveport