Dina Baker Berry
Marketing & Sales Specialist
Wilson,NC
Summary
Results-oriented marketing professional specializing in senior care, leveraging extensive experience to drive occupancy growth and enhance resident satisfaction. Known for coordinating impactful community events, fostering partnerships, and implementing strategies that elevate brand presence and engagement.
Overview
9
9
years of professional experience
Work History
Marketing, Morningside of Bellgrade
Senior Care Industry
Richmond, VA
05.2022 - 02.2025
- Collaborated with team to enhance performance through sharing actionable ideas and solutions.
- Addressed customer needs swiftly to enhance service experience; to meet customer needs with efficient service.
- Delivered friendly service to address customer concerns and enhance satisfaction.
- Completed daily duties accurately and on time.
Marketing
Chesterfield Heights Gracious Living
North Chesterfield , NC
05.2021 - 05.2022
- Conducted market research to identify trends and preferences among target demographics.
- Analyzed feedback from residents to refine marketing approaches and improve satisfaction.
- Coordinated public relations activities to ensure positive brand awareness in local markets.
- Collaborated with staff to organize community events that foster resident interaction.
Activities Director
Morningside in the West End
Richmond , VA
02.2020 - 05.2021
- Coordinated events and activities to promote resident participation and enjoyment.
- Developed engaging programs for residents to enhance social interaction.
- Collaborated with staff to create a supportive community environment for residents.
- Communicated regularly with families about upcoming events and resident involvement.
- Maintained inventory of supplies needed for various recreational programs.
Assisted Living Coordinator
Sunrise at Bon Air
03.2019 - 01.2020
- Developed individualized care plans for each resident based on their needs and preferences.
- Conducted routine assessments of resident needs and preferences.
- Facilitated communication between residents, families, and healthcare providers.
- Oversaw compliance with state regulations and safety protocols.
- Managed daily operations and scheduling of staff assignments.
Memory Care Program Director
Brookdale Senior Living
01.2016 - 01.2018
- Coordinated community outreach initiatives to promote awareness of memory care services.
- Coordinated with outside vendors for activities, events, entertainment, and other programming for Memory Care residents.
- Managed scheduling of activities ensuring diverse offerings for all residents' needs.
- Evaluated program effectiveness through resident feedback and staff input regularly.
- Maintained compliance with state regulations and quality standards in memory care programs.
Education
College Coursework -
North Carolina Wesleyan College
Diploma -
Wilson Christian Academy
Skills
- Marketing, Consultative Sales & Membership Development
- Sales outreach
- Converting prospects into move-ins
- Leading marketing activities including tours, open houses and special events
- Residency growth
- Community Engagement
- Program planning
- Program coordination
- Partnership development
- Needs assessment
- Database Management, CRM Systems
- Microsoft Office (Word, Excel, PowerPoint)
- Budget oversight
- Business operations
- Employee engagement
- Confidential file management
- Online Tools
- Communications, Resident Engagement & Support
Personal Information
Title: Marketing & Sales Specialist
Continued Training Includes
- Dementia & Alzheimer's Disease
- Hospice Services
- Marketing & Strategic Sales
- Technology Tools
- Dementia Allaince of North Carolina Caregiver Support Group Facilitator
References Upon Request
References Upon Request
Affiliations
- Co~Founder and Facilitator of The Meal Table Caregiver Support Group
- Founder and Facilitator of A Servants Hands Caregiver Support Group
Timeline
Marketing, Morningside of Bellgrade
Senior Care Industry
05.2022 - 02.2025
Marketing
Chesterfield Heights Gracious Living
05.2021 - 05.2022
Activities Director
Morningside in the West End
02.2020 - 05.2021
Assisted Living Coordinator
Sunrise at Bon Air
03.2019 - 01.2020
Memory Care Program Director
Brookdale Senior Living
01.2016 - 01.2018
College Coursework -
North Carolina Wesleyan College
Diploma -
Wilson Christian Academy